WOMMA Summit 2010 in Las Vegas Continues Today with FTC Keynote

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WOMMY Winners to be Announced, FTC Keynote and Style Your Sole Party

The Word of Mouth Marketing Association (WOMMA) Summit 2010 conference continues today at the Bally’s Hotel in Las Vegas. WOMMA Summit is the official word of mouth marketing industry conference, focusing on creating talkable brands through next and best practices in word of mouth and social marketing.

Highlights in today’s agenda include:

  •     Keynote Session: The Art of Storytelling

Presenter: The Kitchen Sisters, Davia Nelson and Nikki Silva

Session Description: Every brand has a story and it's the stories that customers find memorable, irresistible, and shareable that drive word of mouth marketing. The Kitchen Sisters are award winning storytellers. They are the creators of some of the most listened to and linked to radio documentary stories heard on National Public Radio. In their keynote presentation, you will learn the storytelling techniques to craft provocative brand stories which connect with customers.
Session Time: 8 am – 9 am

  •     WOMMY Awards Luncheon

The WOMMYs are the only industry awards focused solely on word of mouth campaigns. With two new categories, Social Media and Innovation, the 2010 WOMMYs were the most competitive to date. Join WOMMA in honoring people, agencies, and brands behind the most remarkable word of mouth marketing campaigns.
Time: 12 pm – 1:30 pm

  •     Session: Best Brand Practices for WOMMA and FTC-Compliant Marketing

Panelists: Heather Oldani, Director U.S. Communications, McDonald’s and Emily Bader, Partner, Zócalo Group (moderators)
Jodi Flicker, VP Audience Development, Warner Bros.
Sara Parker, Head of Public Relations, PayPal Credit Team
Elisa Camahort, COO, Co-Founder, BlogHer

Session Description: Members of the WOMMA Member Ethics Advisory Panel (MEAP) will tackle one of the industry’s most important issues – the relationship between brands and bloggers – in their session. This session will outline the common ethical and legal pitfalls of social media marketing programs and how WOMMA can help companies avoid them.
Time: 3:45 pm – 4:30 pm

  •     Keynote Session: Marketing from the FTC’s Perspective: Pluses and Pitfalls

Presenter: Lois C. Greisman, Division of Marketing Practices in the FTC’s Bureau Consumer Protection

Session Description: Greisman will discuss hot topics involving mobile marketing, affiliate marketing and privacy. She will focus on frauds affecting the online and mobile marketplaces, and who bears legal responsibility for misconduct. You’ll also receive an update on the agency’s latest privacy initiatives.
Session Time: 4:45 pm – 5:45 pm

  •     Style Your Sole Party

WOMMA, in conjunction with TOMS Shoes, the ultimate word of mouth based company, is hosting a Style Your Sole Party during the WOMMA Summit 2010. Get ready to pull out the paintbrushes and discover your inner Warhol as you network with your peers and customize your own pair of TOMS Shoes, all the while helping a child in need.
Time: 8 pm – 10 pm

See the full Summit agenda here: http://womma.org/summit/agenda/

More Summit News
WOMMA member company ComBlu (http://www.comblu.com), a marketing organization specializing in social engagement initiatives, released its second annual “State of Online Branded Communities” analysis. The study of 78 brands and 241 communities shows significant progress in the adoption of best practices and a more strategic orientation to social engagement. The study examines the effectiveness of online communities in providing customer experiences, integrating brand strategies across multiple channels, and applying best practices to strengthen customer engagement. The study can be downloaded here: http://comblu.com/news/social-media/the-state-of-online-branded-communities-2010.aspx.

WOMMA, http://www.womma.org, is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated and social media platforms -- or marketing techniques that include buzz, viral, community, and influencer marketing, as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers and advertisers engaging in such marketing practices, identifying meaningful measurement standards for such marketing practices, and defining “best practices” for the industry.

Founded in 2004, WOMMA members include marketers and brands that use word-of-mouth marketing to reinforce their core customers and to reach out to new consumers, agencies that deliver word-of-mouth services and technologies, researchers that track the word-of-mouth experience and offline and online practitioners.


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