Robbins Brothers Puts New Spin on YouTube Marriage Proposals for Holiday TV Campaign

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In its new TV campaign geared towards holiday shoppers, Robbins Brothers lets the consumer listen in on couples’ intimate engagement.

In Robbins Brothers’ new holiday TV campaign which features real-life marriage proposals, The Engagement Ring Store® changes the format from the background song “Lovely Day” by Donavon Frankenreiter to real audio of the couples. The squeals, cheers and outbursts of the bride-to-be, the hopeful groom and even spectators can be heard loud and clear in the new spot.

The company’s current commercial highlights a marriage proposal which takes place at a baseball game in which the guy presents his fiancé with a princess cut engagement ring. Other featured designers in the TV ad include Scott Kay, Tacori, Ritani, Simon G. and UTwo.

“We thought it would be fun to not only share a visual of the marriage proposal, but also give viewers a glimpse into the raw emotion and reactions shared between the couple and in some cases, the onlookers” commented Diane Ferraro, Director of Advertising for Robbins Brothers.

Check out the new Robbins Brothers commercial here: http://www.youtube.com/watch?v=xO6qBFl1vF8

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Tracey Lyles
Robbins Brothers
626.224.9400 ext. 8286
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