Social Media Management for the Enterprise: Spring Creek Group Partners with Spredfast

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Leading social media agency partners with innovative social media management system provider to deliver scalable community management and engagement campaigns for Fortune 100 clients

Spring Creek Group, a leading social media agency, announced today that it has partnered with Spredfast an innovative social media management system (SMMS) provider that allows organizations to manage, monitor, and measure their social media messages, and the effectiveness of each piece of content, across multiple social media channels.

Under the terms of the agreement, Spring Creek Group will license the Spredfast solution as a key technology component of its proprietary methodology for delivering scalable Social Content Management Services to its full portfolio of clients. Spring Creek Group and Spredfast are also entering into a strategic partnership which allows them to collaborate on shared client services delivery, to collaborate on Spredfast product design and innovation, and to support each other’s sales and business development initiatives where relevant.

“For the leading global brands, social media is no longer an experiment but instead a critical customer communications service, and marketing channel that can drive bottom-line results,” said Clay McDaniel, managing director of Spring Creek Group. “After a thorough RFI process, we selected the Spredfast platform because it provides us with a scalable, reliable system to deliver collaborative online community management for branded Facebook Pages, Twitter accounts, YouTube Channels, and many other key social media sites.”

“Our most successful customers focus as much on tracking and analyzing their social media efforts as they do on day to day execution. This not only helps them justify their initiatives, but also identifies areas for improvement,” said Ken Cho, CEO of Spredfast. “Spring Creek Group really gets the importance of analytics. We are excited to have established this strategic partnership.”

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About Spredfast:
Based in Austin, Texas, Spredfast is an enterprise-class social media management system (SMMS) that allows organizations to manage, monitor, and measure their social media messages, and the effectiveness of each piece of content, across multiple social media channels. Spredfast allows its clients to extend their branded content and engage with its audience from a single administration interface to the blogosphere and the major social networks like Facebook, Twitter, LinkedIn, YouTube and Flickr. Some of the enterprise adopters on board with Spredfast include AOL, Nokia, IBM, Raidious, HomeAway, Porter Novelli and Sierra Club.

About Spring Creek Group:
Spring Creek Group is a leading social media marketing and analytics agency located in Seattle, Washington, that helps companies of all sizes increase brand awareness, improve customer engagement, and drive site traffic through social media-based online marketing. Spring Creek Group's key marketing services practice areas are: Brand Analytics and Measurement; Social Media Channel Strategy and Planning; Campaign Content Syndication; and Community Engagement. Spring Creek Group works with some of the world’s leading brands and digital agencies, as well as in partnership with a portfolio of best-of-breed software solutions in the social media field.

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Kari Moe Straley
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