Sony Ericsson Launches Foursquare Page for Sony Ericsson Tennis

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Sony Ericsson has recently launched a Foursquare page for Sony Ericsson Tennis fans. By following Sony Ericsson Tennis on Foursquare, fans can unlock tips and information about women's tennis and the WTA.

Try the Pevonia Hand Treatments at the spa

Sony Ericsson has recently launched a Foursquare page for Sony Ericsson Tennis fans. By following Sony Ericsson Tennis on Foursquare, fans can unlock tips and information about women's tennis and the WTA. The page was launched in late October and announced on the Sony Ericsson Facebook page.

Foursquare is an application that encourages people to explore new locations and rewards people with virtual badges and even discounts or special offers. Foursquare engages with mobile customers and those on the go who like to share what they are doing. Customers are rewarded for their loyalty by checking in. Used as a fan engagement channel, Foursquare also enables fans to check in at their favorite sporting events where they can share tips about their experience and read feedback to see what others say.

The WTA and Sony Ericsson Tennis' Foursquare page will be offering exclusive tips for and around the 56 WTA tournaments each year. Recently Li Na, Ana Ivanovic and Daniela Hantuchova recommended the tip "Try the Pevonia Hand Treatments at the spa" at Nikko Bali Resort and Spa, while they were in Indonesia for the 2010 Commonwealth Bank Tournament of Champions. Future rewards will also include the opportunity to get VIP treatment at key events such as the Sony Ericsson Open in Miami, Florida.

Ben Padley, Head of Digital and CRM for Sony Ericsson, said: "It's great to see Sony Ericsson sponsored events reaching out to fans to get them involved. The Foursquare partnership with WTA and Sony Ericsson is a new opportunity to reward our loyal customers."

Sony Ericsson and WTA fans can keep up to date with the latest videos on Sony Ericsson YouTube and follow the Sony Ericsson Twitter page to stay up-to-date with the latest Sony Ericsson news. For more information regarding Sony Ericsson Tennis on Foursquare, just go to http://foursquare.com/sonyericssonwta.

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