Postcake And The American Lung Association Announce Partnership

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Today, the Postcake Company launched a partnership to benefit the American Lung Association. Ten percent of Postcake Co. proceeds from the sale of designated cakes will support the American Lung Association’s mission to save lives by improving lung health and preventing lung disease.

ALA, Postcake Partnership

Not only will the American Lung Association receive a portion of the proceeds, but the program enables Postcake customers to get an additional 10 percent off or free shipping during the holiday season.

“The joy of giving is the spirit of the holiday season. It is a time of celebration, and what better way to give back than by donating a portion of sales to an organization we strongly support,” said Bo Sundstrom, Swedish Master Baker and the creator of the Postcake. "To reduce the impact of lung disease is an important calling for us and we feel it reflects the values of our customers as well. Sending a Postcake is a simple way to reach out and get friends, relatives and colleagues involved in the fight for healthy lungs and healthy air.”

“The American Lung Association is grateful for the support from Postcake Company this holiday season,” said Jim Gooden, National Volunteer Chair of the American Lung Association. “This is a wonderful opportunity to give a delicious gift and contribute to our more than a century old fight for healthy lungs and healthy air.”

“People can support a great cause and enjoy an assortment of flavors, such as Honey-Glazed Hazelnut, Dark Chocolate Sacher, and Almond Citrus with Raspberry Swirl, and you can buy the cakes online very easily” says Sundstrom. Following the footsteps of the Postcake recent segment on the Rachael Ray Show, we look forward to this partnership with the American Lung Association,” adds Sundstrom.

For more information about Postcake’s holiday cakes to benefit the American Lung Association, please visit: http://www.postcake.com/ALA-landing.html

About Postcake Company Inc.
The Swedish “Postkakan” was the winning entry in the Swedish Postal Service contest to develop a cake that traveled well, tasted good, and had a long shelf life. Being a successful food gifts giving item for more than 10 years in Europe, the concept was introduced in 2009 on the American market. The creator behind the Postcake program, Bo Sundstrom, is recognized as a trendsetter in the art of baking in his home country Sweden and has received several awards in his industry. The Swedish small business magazine Du & Co most recently honored him with their Innovator of the Year award. Rossmoor Pastries in Signal Hill, CA, is producing and distributing the Postcake for the North American market.

About the American Lung Association
Now in its second century, the American Lung Association is the leading organization working to save lives by improving lung health and preventing lung disease. With your generous support, the American Lung Association is “Fighting for Air” through research, education and advocacy. For more information about the American Lung Association or to support the work it does, call 1-800-LUNG-USA (1-800-586-4872) or visit http://www.LungUSA.org.

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O. Roger Svensson
Postcake
310-378-5801
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Mary Havell
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