Less.com To Begin Offering Local Deals for Less... and Even Less on December 1st, 2010

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Less.com, set to offer a beta launch on December 1st, 2010, partners with local businesses to bring amazing group discounts on things to eat, drink, and experience in multiple US cities each and every day. Additionally, each day Less.com features an Even Less Deal; a quantity limited $0 daily deal to a local business that can only be purchased with Less.com reward points – no cash accepted!

Less.com reward points are kind of like a game: Earn points and get something in return. With Less.com, it’s great local stuff that usually costs money. But Less.com helps get them for $0. What good is a badge if you can't eat, drink, or play with it?

Less.com adds an age old innovation to the classic group buying model - give stuff away. Every day. Less.com offers daily deals on real stuff, worth real money, at local business in each city covered, for exactly $0.

Less.com also offers regular daily deals, known as Less Deals, that allow people to purchase things from local businesses, like restaurants, bars, spas, and more, for up to 90% off the regular price, but they are starting to get an inferiority complex because we keep talking about the greatness of our Even Less Deals.

Each and every day Less.com offers 2 types of deals:

  • Our standard deal, known as the Less Deal, is a classic local group buying offer. Each day, Less.com goes out and makes a deal with a local merchant to offer a large discount on a local product or service, and offer that product or service for sale to anyone and everyone if enough people choose to buy it. Fantastic deals worth up to 90% off at some of the coolest places in each city covered.
  • An Even Less Deal that also acts much like any other group buying offer, but with a far better price: $0. Each and every day, in each city covered, Less.com offers a quantity limited daily deal that doesn't cost a thing. Exactly $0. These deals are generally for lower dollar amount items, and include things like a free drink, coffee, appetizer, yoga class, tanning session (but only on your left side), even a free pizza. The only catch? Users need to use Less.com Reward Points in order to 'purchase' them. Less.com offers reward points completely and totally free for doing any number of things, like registering and confirming their email address, using Facebook Connect, telling friends about Less.com, buying the daily Less Deal, or even just visiting the site. Once a user has enough Less.com Reward Points, they can be used to grab any daily Even Less Deal for a whopping 0 dollars and 0 cents. It's a way of rewarding users and it's kind of like a game. They earn points, and, like other games, get something in return. With Less.com, it’s great local stuff that usually costs money. But Less.com helps get them for $0. Seriously, what good is a badge if you can't eat, drink, or play with it?

As a special prelaunch offer, Less.com is kicking off the Reward Points program with a 'bang' - the first 1,000 people to register and confirm their email address in each individual city will get a special 'cooler than the rest' bonus of 999 reward points, or enough for 10 Even Less Deals, to use once Less.com comes to that city... Add that to the points a user gets just for registering, the points for connecting with Facebook, and the points for referring friends to less.com and a user could be set for life (at least as far as Less.com Reward Points go!).

Less.com will enter the group buying / daily deal space with a beta launch in a number of US metro areas on December 1st, 2010, and a rapid expansion of the Less.com model of "Local Deals for Less... And Even Less" to additional markets throughout the US in Q1 2011.

To learn more about less.com and to register to begin receiving daily deals, visit us online at Less.com.

About Less.com

Less.com was founded in July of 2010 to help consumers pay less for fantastic things to eat, drink, and experience in their cities all while discovering, connecting with, and developing ongoing relationships with awesome local business. Each day less.com features 2 distinct types of daily deals throughout cities within the US: Less Deals, time limited group discounts worth up to 90% off local bars, restaurants, spas, activities, and more, and Even Less Deals, awesome quantity limited $0 daily deals to local businesses that can only be purchased with Less.com reward points – no cash accepted!

To sign up to receive daily emails of both types of deals, register at Less.com

To learn more about how Less.com works, visit our "How it Works" page at Less.com/how

To learn more about how to become a featured business and offer either a Less Deal or an Even Less Deal, visit Less.com/merchant

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Devon Marrinan