We know that many penny action sites do not charge a sign up fee
(PRWEB) November 19, 2010
Emerging penny auction site Sell Off Auctions today decided to explain why they charge new members $179 to sign up and participate in their website.
“We know that many penny action sites do not charge a sign up fee,” Josh, a company spokesman said. “And, we've gotten a fair amount of questions about the fee, so we figured that explaining it is just good business.”
Sell Off Auctions is a penny auction site. Users pay a $179 sign up fee and are then given a package of bids. They are also allowed to purchase additional bids if they so choose. Each time they place a bid on an auction, the price goes up by a penny and time is added to the clock. Whomever places the last bid before time runs out wins the auction and gets to buy the product at the final price – which is generally lower than retail. Company officials said the fee allows them to provide their customers with a better penny auction experience than their competitors.
“First off, having a fee means that we only attract serious penny auction participants,” Josh said. “When you don't have a fee, you can get people who don't pay attention to the way the system is supposed to work. They can place fanciful bids that artificially inflate prices. That's not fair to our more dedicated members.”
He also noted that the fee provides people with an initial block of bids they can use. Other sites that don't charge a fee still make people purchase bids – often at prices that are far higher than what Sell Off Auctions charges.
Finally, Josh said, the fee allows Sell Off Auctions to provide consumers with a higher level of customer service than they would otherwise be able to provide.
“Most penny auction sites either offer no customer service at all or outsource customer service overseas,” Josh said. “We don't do that. We have North American based customer service professionals available to our customers 24 hours a day, seven days a week. That costs money but represents a real consumer value.”
He also noted that new customers who decide that they do not like the Sell Off Auctions experience are able to apply for a Customer Satisfaction Refund.
“You really only end up being out of pocket for the fee if you sign up and realize that you really like Sell Off Auctions,” Josh said. “We think that's playing the game fairly.”