As Big Media Takes Their Battle to the Hill, ivi TV Stands on the Side of Consumers

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Media Titans Attempt to Persuade Senate Communications Subcommittee Hearings on Retrans

ivi TV issued a statement today regarding the Senate Communications Subcommittee hearings on retrans.

Todd Weaver, ivi TV founder and CEO commented:

"Consumers should not be used as pawns any longer in big media's chess game over
control of the public airwaves. Instead of fewer options and higher fees, they should have
more control over their own entertainment options, which is possible with innovations like
ivi TV."

Fundamentally, ivi TV advocates the following beliefs related to retrans:

Continue to Provide Content to Consumers:

Since there are two forms of compensation for broadcasters, US Copyright Compulsory
License, and FCC Retransmission Consent, as a fallback for failed retrans the cable
operator distributes the unaltered over-the-air broadcast signal, with original advertising.
The cable operator still is paying the license, which is paid to broadcasters. So consumers
get what they would see if they just bought an antenna.

Give Consumers Choice:

A subscriber should be able to opt-in or opt-out of paying for individual channels. Doing so
would allow any per channel price be made transparent, and give consumer choice. So, if
FOX wanted to quadruple their price, consumers can decide if that is worth paying for,
therefore setting market value. The cable operators do not need to play middle man.

About ivi TV™
ivi TV endeavors to make the world a better place by providing a high-quality viewing experience while offering consumers what they want in the way they want it, with more choices, less hardware, and higher standards than other modes of online content delivery. At the same time, ivi TV increases viewers for channels and advertisers, continuing and adding to the live television tradition in an innovative and sustainable manner. Consumers, broadcasters and advertisers alike will agree that live television, most notably sports and news programming, is here to stay. The solution is ivi TV. And the time is now. ivi, Inc., is based in Seattle, WA. For more information, please visit


Hal Bringman


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