Bethesda, MD (PRWEB) November 19, 2010
At a time when the future of the Women’s Professional Soccer League is uncertain, and active teen girls and young women have largely been marginalized by many major brands, Mill Valley based startup Vivo Girls Sports, Inc. (http://www.vivoGS.com) traveled across the country last weekend for the first stand in its new crusade to reach this potent market using the power of social media.
The Bethesda Soccer Club’s 27th Annual Thanksgiving Tournament – which drew over 5,000 of the country’s top middle and high school female competitors and their families from all over the eastern seaboard – is one of many such events that the new media company will attend to present its message of girl athlete empowerment. vivoGS reps were on site, with product samples in tow, to meet and engage this powerful demographic, girls aged 13-24, using the power of social media and the proven value of event marketing and direct-to-consumer marketing.
The first company of its kind to effectively leverage the power of social media to reach this valuable and coveted niche - the company already boasts 47,000+ fans on its Facebook page - vivoGS is an online community that supports girls who like sports, filling a specific need for this powerful, self-assured demographic. By offering girls around the country the ability to connect with each other, they can share opinions on gear, trends and personal issues like peer pressure and playing for a difficult coach. vivoGS also has blogs written by elite and college level athletes in a number of sports who also serve as great role models for girls that are interested in pursuing college level athletics.
“Our welcomed participation at this incredible tournament serves to validate how important vivoGS as a brand is to this influential, social and highly acquisitive demographic. To be able to interact with the girls personally here in Bethesda, and introduce them to brands that support girls in sports and provide solutions to their needs, was not only very rewarding, but lots of fun. Sports participation provides a necessary outlet and a self-esteem builder for millions of girls and young women across the country. We’re thrilled to be embraced by girls and their parents everywhere we go,” said vivoGS CEO + Founder Marilou McFarlane, a lifelong athlete and mother of two female teenage soccer players.
"We were thrilled to have vivoGS with us as a sponsor,” said Tournament Director Laura Gurney. “Girls and parents alike are excited to see a company that provides such helpful and interesting sports-themed content, especially at a time when more girls than ever are playing.”
A new media property, vivoGS has found early support from national brands that also want to support girls in sports. MaxClarity, the first and only foam acne treatment system, attended the Tournament with vivoGS. HairShots, KIND Healthy Snacks, Chicks Play Sports and HINT Water also support this jewel demographic of educated, active and connected consumers.
The vivoGS roadshow continues next month at the CASL (Capital Area Soccer League) showcase tournament for girls in Raleigh, NC, December 3-5.
Vivo Girls Sports, Inc. (“vivoGS”) is the first sports media company that directly engages one of the fastest-growing and most sought after demographics in the United States - high school and college-age girls who participate in sports or want to pursue a healthy lifestyle. With relevant and valuable original content, vivoGS reaches this group of active, socially influential and acquisitive 13- to 24-year-old girls that represents over $200 billion in current annual spending power. The vibrant company reaches girls on four platforms: the website, social media, mobile applications, and face-to-face on college campuses and at live events. From soccer to softball, from recreational fun to elite competition, the goal of vivoGS is simple: to support girls’ active lifestyles and keep them playing, while celebrating the ‘whole person’ and creating a community.
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