Cincinnati, OH (PRWEB) November 19, 2010
With the deluge of product recalls sweeping the country, consumers now have a new tool in their arsenal of defense against faulty products. CoupSmart Defender, a new tool developed by the makers of the popular CoupSmart iPhone app, is an up-to-date, targeted product recall system that warns users of potentially dangerous consumer products they have within their homes.
“We are always looking for ways to improve our users’ lives with the power of technology,” says CoupSmart Founder and CEO Blake Shipley. “Providing personalized recall alerts was a unique and powerful way we could positively impact peoples’ lives.”
The new tool is completely free for all CoupSmart members, including those without an iPhone. Alerts are sent via e-mail, and the online signup is quick and easy.
CoupSmart Defender helps businesses as well, giving conscientious companies a new way to alert their customers about a recall, in a more targeted fashion.
“Traditionally, businesses have had very few ways to announce a recall besides hunkering down and putting out press releases,” Shipley says. “But by signing up with CoupSmart, they can proactively reach out to their customers to protect and retain them. It’s turning a negative event like a recall into a positive customer experience.”
CoupSmart Defender launched in late October, and within hours, was able to warn some of its users about recalled lollipops.
“That really made it all worth it,” says Shipley. “It was right before Halloween, too, so we were able to help protect not just our members, but their children as well. That’s really what CoupSmart Defender is all about: improving peoples’ lives by getting the right information to the right people and enhancing the relationship between businesses and their customers.”
To signup for CoupSmart Defender, please visit http://coupsmart.com/defender.
For more information on CoupSmart, please visit http://coupsmart.com.
For media inquiries, please contact Marketing Director Nick Sweeney at nsweeney(at)coupsmart(dot)com or at (513) 379-5983.
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