Dedicating the New Miss California Teen USA Crown to “Love Is Louder” Movement to Stop Teenage Bullying

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With the hopes of ending bullying amongst teenage youth, the Miss California USA organization and INTA Gems & Diamonds are dedicating the newly designed Miss California Teen USA Crown to the Love is Louder movement.

Emma Baker, Miss California Teen USA 2010 said, “It’s easy to make your own video supporting the Love is Louder movement. It could definitely help a teenage friend or family member who is being bullied to reach out for help to stop the abuse."

With the hope of ending bullying amongst teenage youth, the Miss California USA® organization and INTA Gems & Diamonds are dedicating the newly designed Miss California Teen USA Crown to the Love is Louder movement.

Love is Louder was started by actress Brittany Snow, The Jed Foundation and MTV to build on the outpouring of support online after the lives of multiple teenagers were lost to suicide in September 2010. The movement strives to amplify the momentum of other inspiring online campaigns and invite anyone who has felt mistreated, misunderstood or isolated into the conversation.

Designed by Peter Young, Creative Director of INTA Gems & Diamonds, the Miss California Teen USA Crown will pass year-to-year to subsequent Miss California Teen USA® titleholders. This will be the second crown Mr. Young has designed for Miss California USA® organization. Last year, Mr. Young designed a new crown for Miss California USA® after a controversial year over differing opinions regarding gay marriage.

The Miss California Teen USA Crown has a similar style to the senior Miss California USA Crown; however, the Teen Crown incorporates a rising sun in the center symbolizing the dawn of a brighter day and future. There are fancy yellow diamonds that represent radiant sun rays shining upon a curving California coastline. The design elements derived by the natural beauty of California incorporates glistening waves and vivid sun rays which together form a heart outline to symbolize LOVE.

In addition, there are natural purple sapphires that are set in the crown in memory of the teens who have taken their own lives because of bullying. The purple color is a reminder to the Miss California Teen USAs who wear the crown to not forget their pain and to speak out on their behalf. The Miss California Teen USA Crown is crafted of precious gems, diamonds, platinum, silver, and gold and is valued at $200,000.

Peter Young said, “The heart that symbolizes love of the Miss California Teen USA Crown is not noticeably visible at first. However, if you look closely at the waves and sun rays of the crown, you’ll see the elements form a heart because love is at the center of it all. To young people who are bullied and harassed for any reason, we encourage you to seek out and share your feelings with your friends, family, school faculty. Together, loved ones in the center of your life can actively speak out and find ways to stop the bullying.”

The current Miss California Teen USA 2010, Emma Baker encouraged other teens to promote the campaign. Baker said, “With camera phones, it’s easy to make your own video supporting Love is Louder movement and post it online to your Facebook, MySpace, or Twitter profiles like I have already done. It could definitely help a teenage friend or family member who is being bullied to reach out for help to stop the abuse. Everybody can make a difference to stop teenage bullying.”

The center inside border of the crown has a permanent inscription that reads “LOVE IS LOUDER” to remind the next Miss California Teen USA® titleholders to promote the theme of the campaign.

The unveiling of the new Miss California Teen USA® crown will take place, on November 20, 2010 at the Beauty of California dinner at 8:00 pm at the Agua Caliente Resort & Spa in Palm Springs, CA. In addition, Peter Young and Emma Baker will speak about the new design and its dedication to “Love Is Louder.”

The first Miss California Teen USA® to officially wear the new honorary crown for her full-year reign will be named on Sunday, November 21, 2010 at the Miss California Teen USA® pageant at the Agua Caliente Casino in Palm Springs, CA. She will represent the State of California at the 2011 Miss Teen USA pageant.

You can view the video to be shown at the Miss California Teen USA pageant for the Love is Louder movement at

http://www.intagems.com/content/loveislouder.aspx

Love is Louder was founded by actress Brittany Snow, the Jed Foundation and MTV to raise the volume around a critical message -- that love and support is more powerful than the external and internal voices that bring us down, cause us pain and make us feel hopeless. http://www.loveislouder.com

INTA Gems & Diamonds has been the official jeweler for the Miss California USA® and Miss California Teen USA® pageants for the past six years. Young is an accomplished artist and jewelry designer that graduated from the renowned Gemological Institute of America (GIA). He has designed for celebrities such as the artist Prince, and his designs have been archived in the GIA Museum. http://www.intagems.com

The Miss California Teen USA® competition is an official preliminary pageant of the state of California to the Miss Teen USA® pageant by the Miss Universe® organization. The Miss California USA organization is led by K2 Productions, Co-Executive Directors, Keith Lewis and Shanna Moakler. For more information on Miss California USA® and Miss California Teen USA® please visit http://www.misscaliforniausa.com

For more information, please contact:

MTV
Janice Gatti
Janice(dot)Gatti(at)mtvstaff(dot)com
212-846-8852

Slate PR
Shawn Purdy
(646) 360-1321
shawn(at)slate-pr(dot)com

Anna Farrell
(773) 886-0510
annafarrellpr(at)gmail(dot)com

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