Las Vegas (PRWEB) November 19, 2010
The Word of Mouth Marketing Association (WOMMA) and the Center for Communication Compliance (CCC) have formed a strategic alliance to bring the healthcare industry a new WOM-COMM Certificate Program focused on regulatory compliance for new and emerging media.
The certification program, entitled Regulatory Compliance 101: Internet Promotion & Social Media, is the first-of-its-kind online certificate program based on a “train + test” methodology designed to help reduce violative materials, decrease legal vulnerability, and support a culture of compliance.
For more information about the program, visit http://womma.org/certificate/ethics/hsm.php.
The program is a two-hour online course directed to any professional in the pharmaceutical, biotech, healthcare, or device industry who works with, designs, executes, reviews, or oversees internet promotion and social media programs. This includes practitioners of WOM working with clients in healthcare and pharmaceuticals and the brand marketers managing their programs. In order to confirm participants’ comprehension of program content, there is a corresponding test.
Topics covered in Regulatory Compliance 101: Internet Promotion & Social Media include websites, banner ads, search engine ads and optimization, sharing features, Facebook, Twitter, YouTube, chat rooms, direct mobile communications (texting, etc.), and SideWiki. It also includes FDA and DDMAC warning letters and answers to specific questions posed by the industry and their agencies.
“The WOMMA-CCC alliance will help our industry keep moving forward with the execution of word of mouth marketing programs and social media tactics in a responsible way,” says Ann Moravick, co-chair WOMMA Healthcare and Pharma Task Force and President and Founder of Rx4Good.
The federal government has made it clear: off-label promotion of prescription pharmaceuticals and medical devices is subject not just to warning letters, but to criminal prosecution and significant fines for both the company and individual employees (including marketing managers, sales directors, and others). The government can also bar a company from selling products through government-sponsored programs (e.g., Medicare/Medicaid).
“The current regulatory environment makes the development of online social media programs for pharmaceuticals and medical devices extremely challenging,” says Ilyssa Levins, President of CCC. “By launching a program to confirm mastery over fundamental regulatory information, the alliance strives to prevent violations and protect companies by supporting a culture of compliance.”
CCC and WOMMA have identified a group of experts with particular expertise in social media who will instruct the course and oversee the content for currency. These include four former FDA officials, Juris Doctors (JDs) and FTC veterans.
WOMMA, http://www.womma.org, is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated and social media platforms -- or marketing techniques that include buzz, viral, community, and influencer marketing, as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers and advertisers engaging in such marketing practices, identifying meaningful measurement standards for such marketing practices, and defining “best practices” for the industry. Founded in 2004, WOMMA members include marketers and brands that use word-of-mouth marketing to reinforce their core customers and to reach out to new consumers, agencies that deliver word-of-mouth services and technologies, researchers that track the word-of-mouth experience and offline and online practitioners.
Center for Communication Compliance is the world’s only all-in-one source for training, certification and consulting in regulatory compliance. The company offers specialized expert-validated Regulatory Compliance Tests (RCTs) and a library of over 400 test questions and answers on diverse promotional compliance topics. CCC’s correlated training and testing coursework, available in 45 countries, is modeled after the Stanley Kaplan Prep program for the SAT. The company has an Advisory Board of pre-eminent international experts. With 50+ educational program offerings and the ability to develop and deliver original content and customized regulatory solutions, CCC’s curricula are practical, timely and compelling. The company offers the ideal combination of regulatory, legal and marketing/communications expertise.