November 19, 2010 (PRWEB) November 19, 2010
The Word of Mouth Marketing Association (WOMMA) Summit 2010 conference concludes today at the Bally’s Hotel in Las Vegas. WOMMA Summit is the official word of mouth marketing industry conference, focusing on creating talkable brands through next and best practices in word of mouth and social marketing.
Highlights in today’s agenda include:
- Keynote Session: Tweets, Posts and Status Updates: Influential Bloggers Sound-Off on the Social Media Scene
Panelists: Jeremiah Owyang, Partner of Customer Strategy, Altimeter Group (moderator)
Rick Murray, President, Edelman – Chicago Office
John Bell, Managing Director, 360º Digital Influence/Executive Creative Director, Ogilvy Public Relations Worldwide
Stephanie Agresta, Managing Director, Social Media, Weber Shandwick
Erica Swallow, Assistant Editor, Mashable
Session Description: You've read their posts. You follow them on Facebook and Twitter and PR Week called their blogs “Required Reading” and consider them some of the top influences in the industry. Now hear them sound-off on what's working today and what will work tomorrow in marketing and public relations. WOMMA has gathered together influential online personalities to mix it up on the main stage. Expect fireworks and expect to learn something to make your marketing efforts in 2011 more effective.
Session Time: 8:15 am – 9:15 am
- Keynote Session
Presenter: Jeremiah Owyang, Partner of Customer Strategy at Altimeter Group
Session Description: As the closing keynote speaker, Jeremiah will talk about his vision for the future of the social web and its impact on business.
Session Time: 11:45 am – 12:45 pm
See the full Summit agenda here: http://womma.org/summit/agenda/
More Summit News
WOMMA Member company Bunn-O-Matic (http://www.bunn.com) is currently holding a contest for the cover design of their 2011 Commercial Product Catalog. The contest, open to the public, asks participants to submit designs that demonstrate BUNN’s Brand Promise “A Partner You Can Count On” artistically, literally or possibly a combination of each. All entries will be showcased on Facebook, Twitter, Flickr and other websites. The contest ends Nov. 30, 2010. For more information, visit http://www.bunn.com/cover_contest.html.
WOMMA Member company Gigya (http://www.gigya.com), a platform for scaling social business, announced the release of a new brief entitled “Owning & Controlling Social Data - What Websites Need to Know,” which provides businesses with best practices for accessing social data, applying it to their own user experience, and for using social identity to establish and maintain relationships with users and customers. To download the brief, please visit http://info.gigya.com/Whitepaper-Social-Data.html.
Gigya also announced this week the availability of Gigya 5, the next generation of its social optimization platform. The platform enables online businesses to connect their sites and applications to all the major identity and social providers. Gigya 5 also includes iRank, a new tool making it possible for companies to identify and engage with their most influential site users, fully-featured mobile SDKs, and community products including a customizable website activity feed. For more information about Gigya 5, visit http://www.gigya.com.
WOMMA, http://www.womma.org, is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated and social media platforms -- or marketing techniques that include buzz, viral, community, and influencer marketing, as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers and advertisers engaging in such marketing practices, identifying meaningful measurement standards for such marketing practices, and defining “best practices” for the industry.
Founded in 2004, WOMMA members include marketers and brands that use word-of-mouth marketing to reinforce their core customers and to reach out to new consumers, agencies that deliver word-of-mouth services and technologies, researchers that track the word-of-mouth experience and offline and online practitioners.