SMBs don't have time for manual social media monitoring
Atlanta, GA (Vocus) November 19, 2010
LoopFuse, the leader in sales and marketing automation for small and medium-sized businesses (SMB), announced today the availability of social media monitoring in OneView v3.28, the best-of-breed marketing automation platform. Through a collaboration with Collecta, a real time search company, OneView, as well as FreeView, the free version of Loopfuse OneView, now provides easy-to-use integrated social monitoring capabilities in one consolidated platform, enabling marketers to not only monitor but also drive conversation in real-time.
More than 45 percent of senior marketers worldwide named social networks and applications their top priority for 2010 due to the explosive growth of social media platforms*. Facebook recently reported over 500 hundred million users worldwide, with 50 percent of active users logging on in any given day, connecting to an average of 130 friends. Twitter boasts more than 110 million users, LinkedIn has 80 million users, and Technorati, a leading blog directly, lists over 133 million blogs. Yet many marketers lack a strategy for tracking, monitoring and influencing social media.
With OneView’s social monitoring, marketers now have a strategic solution for monitoring social networks, blogs, and websites in real-time. OneView seamlessly pulls real-time mentions of a company’s name, products or services from social media sites like Facebook, Twitter, and LinkedIn, and monitors the blogosphere for hits, including websites, industry blogs, analysts, and other online pundits . Marketers can also use OneView to monitor mentions of any related search term, including mentions of competitors and/or competitors’ products and services.
"SMBs don't have time for manual social media monitoring,” said David Raab, principal, Raab Associates. “An automated solution provides them with valuable information they can use to grow their business. Having it integrated with their marketing automation system makes it even more efficient."
“Social Media continues to experience explosive growth, so marketers need to monitor and influence the conversation,” said Sean Dwyer, president and CEO of Loopfuse. “Rather than relying on a patchwork of marketing solutions, we want to equip marketers with a single application that will provide them with real-time tools and intelligence for smart marketing.”
For more details, please visit the Loopfuse Social Monitoring description page at http://www.loopfuse.com/product/social-monitoring.php.
*“Engagement on Social Networks Top Priority for Marketers,” eMarketer, January 26, 2010
Based in Los Angeles, California, Collecta is a real time search company that lets you fully experience the power of now. Using its unique technology, Collecta brings news, entertainment, sports and social information from across the Web to you the moment it’s published. For more details, please visit collecta.com or widget.collecta.com
LoopFuse, the first and only provider of forever-free marketing automation, is a leader in on-demand sales and marketing automation solutions designed to close the loop between sales and marketing. Organizations leveraging LoopFuse achieve 50 percent more productivity from their sales and marketing departments by efficiently nurturing, scoring and then assigning leads in Salesforce.com (CRM). LoopFuse enables marketers to build higher yielding pipelines, more efficient marketing departments and more effective sales teams — all resulting in increased revenue. LoopFuse is privately held company based in Atlanta. For more information on LoopFuse, please visit http://www.loopfuse.com or follow us on Twitter at twitter.com/loopfuse.