White Plains Website Strategist Kristi Stangeland Pens Book for Small Businesses

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Small business owners who are the most engaged on the Internet are the most likely to be successful, according to research by American City Business Journals. Yet surprisingly, over one-third of small businesses surveyed by Citibank earlier this year had not used a website for marketing or expanding their business and 84 percent were not selling goods or services on-line. Website strategist Kristi Stangeland, founder of Mustang Web Designs, understands why -- the anxiety and fear experienced by many small business owners makes them afraid to take the first steps toward establishing an Internet presence. Her book, Effective Websites for Small Businesses (June 2010), was written with that small business owner in mind.

Small business owners who are the most engaged on the Internet are the most likely to be successful, according to research by American City Business Journals. Yet surprisingly, over one-third of small businesses surveyed by Citibank earlier this year had not used a website for marketing or expanding their business and 84 percent were not selling goods or services on-line. Website strategist Kristi Stangeland, founder of Mustang Web Designs, understands why -- the anxiety and fear experienced by many small business owners makes them afraid to take the first steps toward establishing an Internet presence. Her book, Effective Websites for Small Businesses (June 2010), was written with that small business owner in mind.

Kristi Stangeland partnered with copywriter Karon Thackston in putting together a book that is filled with inside secrets for small business owners on how to hire and work with professionals who can turn website dreams into realities. The book includes insightful chapters on building a website that speaks to target customers, understanding when to consider search engine optimization (SEO), advertising on the Internet, and maximizing the value of social media and networking. Effective Websites for Small Businesses also includes worksheets to help the small business owner quickly find, interview, choose, and work with the best web professionals.

"Creating a website means you'll almost certainly make a large number of mistakes the first time you put that website online," says Jay Conrad Levinson, Author, Guerrilla Marketing series of books. "Kristi Stangeland's and Karon Thackston's wonderful 'Effective Websites for Small Businesses' guides you through the minefield of website creation. It's mandatory reading if you own a small business."

In addition to selling the book on-line and through Amazon.com, Stangeland is offering an opportunity for web designers, web copywriters, and on-line marketing professionals to order specially branded books as gifts for their clients and business colleagues. "A gift of Effective Websites for Small Businesses not only builds immediate goodwill but it also shaves countless hours off a project by providing clients with a framework for communicating their website vision," explains Stangeland.

Stangeland established Mustang Web Designs, which offers a full-range of website development and e-marketing solutions, in 2000. She has a multifaceted background in technology, business strategy, accounting, and finance working with J.P. Morgan Chase, Salomon Smith Barney, and Pricewaterhouse Coopers, among others. She received a Bachelor of Business Administration degree at George Washington University and CPA license. Stangeland's prior book project "Effective Websites for CPA's: Grow your Practice and Profits" was published in 2006. For more information, please visit http://www.mustangwebdesigns.com.

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STACEY COHEN

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Kat McKee