Leading Flag Maker Carrot-Top Upgrades Web Shopping with Magento Enterprise

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The North Carolina-based maker of American Flags, worldwide flags and patriotic décor tapped Denver’s Unleaded Software for its expertise in Magento e-commerce website development.

Carrot-Top Industries, for 30 years the leading maker of American flags, patriotic décor and flags for cities, states and countries across the country and around the world, has upgraded its http://www.carrot-top.com shopping cart website with the latest technology in online merchandising, Magento Enterprise Edition, which delivers both consumers and the company alike a more feature-rich and rewarding web shopping experience.

Carrot-Top turned to Denver-based Unleaded Software for the development of the powerful new website shopping environment. Unleaded Software is one of a handful of U.S. website development firms to achieve Enterprise Partner status with Magento, and is recognized around the world for its expertise in developing robust e-commerce websites utilizing Magento for companies large and small.

Magento is widely hailed as the most versatile and dynamic online shopping cart technology on the market today. Now available in three versions – the Community Edition for standard online merchant applications, the Professional Edition for merchants needing more functionality and support, and the Enterprise Edition for the most robust and high-traffic shopping sites -- Magento is based on an open-source e-commerce solution and is capable of handling every aspect of online merchandising from product display and selection, through checkout, billing, shipping to multiple addresses, languages, multiple currencies and more. Magento has been incorporated by many of the web’s most high-profile merchants worldwide due to its ease of operation for site visitors/shoppers and its wealth of administration and reporting tools for merchants to track sales, purchase histories and inventories, plus marketing applications for cross-selling and up-selling product.

Carrot-Top, founded in 1980, has been selling its flags and other material online for several years with older shopping cart technology, but needed to improve its e-commerce customer service and administration facilities for growth.

“The application of Magento Enterprise streamlines all of Carrot-Top’s online management and administration capabilities, freeing up valuable staff time to focus on merchandising, customer service, selling techniques, and to improve conversion rates,” says Unleaded Software President Jarod Clark.

The new Magento Enterprise-powered Carrot-Top website has built-in systems to improve its competitiveness in Google and other search engine ranking algorithms, keep complete custom shopping and order histories, and email reminders for customers interrupted during shopping to resume and complete their orders. In addition, the new Magento Enterprise platform vastly improves Carrot-Top’s affiliate program, streamlining the relationship with third-party websites which feature Carrot-Top flags and products to guarantee shipping and affiliate remuneration.

Another key aspect of the Magento Enterprise platform developed by Unleaded Software for Carrot-Top is that it allows for seamless integration of other types of software to help in administration. For instance, Carrot-Top integrated Payflow Pro from PayPal to speed and streamline online payments through debit and credit cards and PayPal accounts, and the flag maker also integrated e-Bridge accounting software from Microsoft Dynamics to manage accounts and inventory.

Carrot-Top specializes in American Flags and features dozens of styles and sizes, including its exclusive lines of Beacon® nylon American flags and Patriarch® polyester American flags. The company also features flags for American states and cities, countries throughout the world, religious flags, nautical flags, corporate flags, and flags and banners for schools. In addition, the firm carries a full line of flagpoles, patriotic décor like bunting and banners, trade show and event display materials, lapel pins and emblems, and memorial and dedication products. For complete information on Carrot-Top Industries and its full line of products visit http://www.carrot-top.com/.

Unleaded Software has built an impressive portfolio of Magento-powered online merchant websites, including the award-winning http://www.toolking.com for the Colorado-based international tool retailer Tool King, and http://www.airwalk.com for Airwalk, the iconic brand of board-sports-inspired footwear, apparel and accessories. Privately-held Unleaded Software is headquartered in Denver, CO, and is part of Unleaded Group, a complete website development, video, marketing, advertising and Search Engine Optimization agency.

Visit Unleaded Software online at http://www.unleadedsoftware.com and http://www.denverwebdevelopment.com, and see its new Unleaded Magento website at http://www.magento.net. Contact Unleaded Software President Jarod Clark for details at 720-221-7126 x 202, and jarod(at)unleadedsoftware(dot)com.

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Danielle Yuthas

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