Senior Gift Requests Expected to Increase This Holiday as Economic Slump Continues

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Be a Santa to a Senior®, the popular campaign that has delivered 1.2 million gifts to needy seniors throughout North America in the past six years, is gearing up again this holiday season during a time when seniors may need more of the bare necessities to survive. Program sponsors expect gift requests to be up this year as the economic downturn continues and Social Security benefits fail to keep pace with daily living expenses.

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Most people aren't aware that there are literally hundreds, if not thousands, of seniors in every community who have no family and are alone

Be a Santa to a Senior®, the popular campaign that has delivered 1.2 million gifts to needy seniors throughout North America in the past six years, is gearing up again this holiday season during a time when seniors may need more of the bare necessities to survive.

The Home Instead Senior Care® office serving San Bernardino County, including the cities of Rancho Cucamonga, Chino Hills, Chino, Ontario, Montclair, Upland, Bloomington, Fontana, Victorville, Alta Loma and Rialto has joined the community partners listed below to provide presents to seniors who otherwise might not receive a gift this holiday season.

Program sponsors expect gift requests to be up this year as the economic downturn continues and Social Security benefits fail to keep pace with daily living expenses.

“Most people aren’t aware that there are literally hundreds, if not thousands, of seniors in every community who have no family and are alone,” said Brandi Johnson, owner of the Home Instead Senior Care office serving the San Bernardino County area. “What’s more, this holiday season finds many older adults struggling to make ends meet.”

Prior to the holiday season, the participating local non-profit organizations will identify needy and isolated seniors in the community and provide those names to Home Instead Senior Care. Christmas trees, which went up in the locations listed below on November 3, feature ornaments with the first names only of the seniors and their respective gift requests. Holiday shoppers can pick up an ornament, buy items on the list and return them unwrapped to the store, along with the ornament attached. Volunteers will then collect wrap and deliver the gifts to area seniors.

Community Partners:
Briarwood Manor of Montclair
Chino Senior Center
Citrus Villa Retirement Center
Department of Aging and Adult Services
Generations Healthcare
Hope Through Housing
Meals on Wheels of Ontario
Old Timers Foundation for the cities of Chino, Fontana and Rialto

Tree Locations:
JC Penney’s, 5100 Montclair Plaza Lane in Montclair
JC Penney’s, 14659 Ramona Ave. in Chino
JC Penney’s, 12399 South Mainstreet in Rancho Cucamonga,
JC Penney’s, 4410 Mills Circle in Ontario
Walgreens, 12490 Central Ave. in Chino

“Be a Santa to a Senior is a way to show our gratitude to those older adults who have contributed so much to our community,” Johnson said. “We hope to reach out to many with this gesture of holiday cheer and goodwill.”

For more information about the program, call Leticia Vazquez at 909-476-9030 or log on to http://www.beasantatoasenior.com.

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