Mix of Intelligence with Music Fuels Surge in Young Listeners for John Tesh Radio Show

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Teens and young women are tuning in to hear their favorite music in addition to smart tips on a variety of topics including health, finance, career success, dating, nutrition, and much more.

Each week, more than 14.5 million listeners on over 325 stations tune in to hear the John Tesh Radio Show, featuring its unique mix of music interspersed with John’s tips on a variety of topics including health, finance, career success, dating, nutrition, and much more. This combination is proving to be especially popular with young people, as more and more teens and young adults are tuning in to hear their favorite music and great tips that can help to improve their lives.

According to the latest Arbitron* PPM data, teen listeners to the show, ages 12-17, have increased 121% in the last six months. Also, young women, ages 18-24, have increased by 78% during the same time period.

Says John Tesh, “When we first set out to create a radio show, one of our goals was to help young people; to give them tools they need to become successful in this crazy culture today. So we came up with Intelligence For Your Life, which is essentially life coaching on the radio. A lot of the tips on the show speak to young people, such as how to impress their teacher or maybe how to impress someone they want to go out with. This ‘fatherly advice’ has really struck a chord with them.”

The popular entertainer was inspired to create the John Tesh Radio Show in 2000 by his wife, Connie Sellecca, and the stack of unread magazines piling up on her side of the bed. Tesh believed there was an audience for the kind of advice offered in the magazines, but easily delivered in a radio format in between songs. He launched the show and hired a team of researchers to deliver small but achievable ideas that can add up to a big difference in the quality of anyone’s life. Tesh branded this concept, Intelligence for Your Life.

Adds Tesh, “Our largest audience is actually the parents of these kids, however it is the parents who are encouraging their kids to listen. Parents are emailing us saying they are recommending the show to their kids because it is a show that will move them forward, is a clean environment with no off humor, no meanness, no whining. At the same time, we’re also seeing a surge in emails from young listeners saying they love the music and advice, plus a lot more young people are coming to our concerts.”

For more information about the John Tesh Radio Show, Intelligence for Your Life or upcoming John Tesh concerts, please log on to http://www.Tesh.com.

About The John Tesh Radio Show:
The John Tesh Radio Show is one of the largest independently syndicated radio talk shows in North America, airing on more than 325 radio station affiliates across the US and Canada with roughly 14.5 million listeners. The show appeals to listeners of all ages and features a mix of advice and tips presented with humor and encouragement.

*Copyright 2010, Arbitron Inc., May 2010 PPM–Oct 2010 PPM; P12-17, W18-24; Exact air time; Average Quarter Hour


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