Marketing the Mousetrap (MTM) Announces the Creation of the Health Check Series for Business™

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Marketing the Mousetrap (MTM), a global management consultancy firm based in Calgary, AB, Canada, today announced the creation of the Health Check Series for Business™ (http://www.healthcheckseries.com), a collection of four separate effectiveness assessments that evaluate the relative performance of an organization’s leadership, sales, marketing and/or operations capabilities.

Marketing the Mousetrap (MTM), a global management consultancy firm based in Calgary, AB, Canada, today announced the creation of the Health Check Series for Business™ (http://www.healthcheckseries.com), a collection of four separate effectiveness assessments that evaluate the relative performance of an organization’s leadership, sales, marketing and/or operations capabilities.

Each effectiveness assessment is designed to provide an organization with a “diagnosis” as to how the company stacks up against the norms and best practices of the related industry. Individual assessments can be completed in as little as one day and ultimately provide the company with significant insight into how well it is positioned to compete. Additionally, the assessments clearly identify areas of relative strength and weakness, allowing the business leaders to determine if and when corrective action is warranted.

“The Health Check Series ultimately represents the formal packaging of a service we have been providing to our clients for years,” says Tom Mawhinney, Managing Director of Marketing the Mousetrap, the consulting organization responsible for delivering the effectiveness assessments. “Companies are constantly trying to identify the root cause for performance issues but far too often invest a ton of time and money addressing the more visible symptoms. These assessments are specifically designed to provide decision makers with a clear picture of exactly where relative improvements can be made.”

Clearly practical for business leaders within a company, the effectiveness assessments can also be exceptionally useful to external organizations looking to inject capital into a business. Providing a very concise snapshot of the company’s capabilities, venture capitalists and other investors have historically used these performance assessments to complement their own financial diligence.

About Marketing the Mousetrap (MTM)

Marketing the Mousetrap (MTM) is an elite Canadian consulting organization that provides consulting services to clients around the world, including performance assessments, leadership development, executive coaching, business plans, sales training, marketing plans and social media marketing strategies.

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Tom Mawhinney
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