Intela and IAB See Rise in Global Advertising Budgets

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Intela Positioned for Global Growth as Advertisers Increasingly See Value in Performance Based Online Advertising

As advertising evolves with contemporary demands, online advertising is poised to overtake the lead from television advertising. Online advertising achieved a share of 24%, a 1% increase since the first half of 2009.

IAB’s study reinforces that we are exactly where we want to be,” says Mansfield, Intela CEO and Founder. “Our global growth plan is aggressive and this data is optimistic that we will be able to achieve our goals, even in a down economy.

Intela, a leader in online lead generation and email marketing, is optimistic after reviewing two studies conducted by the Internet Advertising Bureau (IAB), a company that conducts research on the online advertising market.

IAB’s first study shows that in the first half of 2010, the UK’s online advertising spend increased 10%, to £1.97 billion. IAB estimates that if the current growth rate continues, the UK online advertising spend will break £4 billion by the close of 2010. As advertising evolves with contemporary demands, online advertising is poised to overtake the lead from television advertising. Online advertising achieved a share of 24%, a 1% increase since the first half of 2009.

In a second study released on November 17, 2010, IAB reports that, “U.S. Internet advertising revenues hit $6.4 billion in the third quarter of 2010, representing the highest quarterly result ever for the online advertising industry and a 17% increase from the same period in 2009.”

Intela concludes that global online advertising budgets are on the rise as evidenced by these two reports. Jim Mansfield, Intela CEO and Founder believes that in a lot of ways the US leads trends in global online marketing and the UK leads other European countries in the adoption of cutting edge marketing techniques which drive that growth, so Intela expects to see similar if not greater growth in all of Europe and across the world. Providing high quality, performance-based online marketing and lead generation, Intela is positioned for global growth as companies worldwide continue to see the increasing value and advantages of internet advertising.    

“Pushing marketing and advertising spends toward the most effective channels is what savvy advertisers have to do to remain competitive. Online marketing offers discretely measurable results for that spend and is one of the only channels that can do so. These factors, combined with the influx of new users to the Internet and the rise in hours spent online by existing users, create an environment where growth in the online advertising space is very likely to continue. IAB’s study reinforces that we are exactly where we want to be,” says Mansfield. “Our global growth plan is aggressive and this data is optimistic that we will be able to achieve our goals, even in a down economy.”

About Intela
Intela is the global performance marketing company and leader in online lead generation and email marketing. Reaching 30 million households worldwide today and delivering over 50,000 leads daily, Intela connects advertisers with their most valuable target audience. In addition to the UK, Intela provides programmes and distribution in the United States, France, Spain, Germany, Netherlands, Italy, Canada and Australia. In January 2010, Intela announced the closure of a £4.5 million funding round to support European expansion and the appointment of Mark Blandford and James Stoddart to its board of directors. In 2009, Intela was listed by Inc. magazine as one of the fastest growing private companies in America. Ranked at number 621 in the Inc. 5000, Intela has grown over 485% from 2006 to 2009.

About the IAB
The Interactive Advertising Bureau (IAB) is comprised of more than 460 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies, and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit http://www.iab.net.

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Allison Leking
Intela
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