Mongoose Metrics Partners with Performance Marketing Optimization Leader, SearchIgnite, to Bring the Power of Call Tracking to Search Marketing

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Collaboration Provides a Full View of Offline and Online Conversions for Optimum PPC Efficiency

Mongoose Metrics, an enterprise-level call tracking and conversion analytics provider, today announced its partnership with SearchIgnite, the industry’s leading performance marketing optimization and attribution provider. Currently, SearchIgnite optimizes over $1 billion annually in paid search and display advertising and drives more than $8 billion in revenue for its clients each year.

The partnership between SearchIgnite and Mongoose Metrics allows SearchIgnite to understand how paid search traffic drives leads and conversions via phone calls and enables SearchIgnite clients to track a more complete customer conversion path -- from a consumer searching on the Web through to completing a sale on the telephone.    

“At SearchIgnite, we are focused on providing marketers with the most complete media measurement, attribution and optimization capabilities in the industry. Our partnership with Mongoose allows us to include click-to-call tracking as part of our industry-leading performance marketing platform, which already includes tracking and attribution of PPC, SEO, display and social media,” said Roger Barnette, CEO and Founder of SearchIgnite. “As a result, SearchIgnite clients can now track which keywords deliver the most qualified phone leads with the highest propensity to convert. This allows them to drive more calls, as well as optimize their campaigns more efficiently.”

“When you’re spending up to six figures every month on pay per click advertising, it’s imperative to know everything possible about which keywords are driving phone calls. With Mongoose Metrics’ call tracking technology, advertisers finally can understand who’s clicking, who’s calling, how and why,” says Bradley Reynolds, chief executive officer for Mongoose Metrics.

About Mongoose Metrics
Mongoose Metrics is the authority for exposing what happens before, during and after phone conversations to assist clients with actionable data for quick and effective marketing spending. The company developed the industry’s first patent-pending phone call tracking technology which integrates phone call reports into third party web analytics packages such as Webtrends™, Google Analytics™ and Omniture SiteCatalyst.™ The company’s innovations also include keyword-level tracking solutions for online marketers who need to understand what paid search (PPC) traffic is driving phone calls. In 2010, the company expanded its service coverage area to Canada and the United Kingdom. Mongoose Metrics is a privately-held company based in Independence, Ohio and was founded in 2007 by information technology and telecom veterans, Stephen Abbey, Bradley Reynolds and Jeff Tirey. For more information about Mongoose Metrics products and services visit http://www.mongoosemetrics.com or call 1.877.784.0496. Follow us on Twitter @mongoosemetrics.

About SearchIgnite
SearchIgnite is the industry’s leading provider of performance marketing technology and services, managing more than $1 billion in search and display advertising for some of the world’s largest advertisers and agencies. SearchIgnite’s performance marketing platform offers tools to manage, optimize, report and attribute on paid search and display campaigns in one central dashboard, as well as gather insights into the relationship between media channels, including SEO, email, affiliate and social media. The company’s Advisor services are designed specifically for enterprise marketers to help them spend smarter, work easier and optimize most efficiently across digital media. For more information, please visit http://www.searchignite.com/ or follow the company on Twitter @searchignite.

About Call Tracking

Call tracking is one method of lead generation measurement that brings substantial and highly measurable insight to the issue of understanding online-to-offline (web-to-phone) conversions. It enables clients to migrate from merely tracking the number of phone calls they receive from online advertising campaigns to understanding each caller’s online behavior and buying persona.

More importantly, call tracking allows businesses to calculate financial success for every form of advertising they are paying for. With call tracking, marketers now have an increasingly powerful tool to not only measure -- but also analyze -- offline conversions (phone calls) to more effectively determine success and make informed spending decisions.

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Kathleen Colan
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