“We want to provide schools with the basic tools they need to start using social media,” explained Andy Kelley, president and founder of ESM.
Andover, MA (PRWEB) November 22, 2010
Effective Student Marketing, Inc. released the whitepaper “10 Benefits of Using Twitter in Education” to help schools across the country better understand the advantages of using the micro-blogging social media site for community building and marketing.
The whitepaper outlines ten specific ways that schools can use Twitter to reach out to prospects, students, and graduates in an effort to build a thriving online community, generate more enrollments, and use marketing dollars more effectively.
The latest in a series of whitepapers created by ESM, “10 Benefits of Using Twitter in Education” is a free tool that school owners, marketing professionals, and other staff can use to begin building a social media strategy.
“We want to provide schools with the basic tools they need to start using social media,” explained Andy Kelley, president and founder of ESM. “We know that the world of internet marketing can be an overwhelming place, and we hope that our whitepapers can help schools navigate the sites and tools available to them.”
The team at Effective Student Marketing also puts out a regular blog that provides schools with information about internet marketing, including social media and email. ESM also offers live and on-demand webinars that discuss these topics.
Follow Effective Student Marketing on Twitter at @EffectiveSM , @AndyWKelley, and @ESM_BizDev.
About Effective Student Marketing:
Effective Student Marketing, Inc. is a strategic marketing organization that specializes in helping career, technical, and vocational schools across the country achieve their marketing, admissions, and student services goals through the use of internet marketing tools and techniques.
The team at ESM combines experience working on the school-side with skills in the latest technology to create programs that can meet any school's needs. Marketing and recruitment programs can include online reputation management, social media marketing, cost per lead vendor management, search engine advertising, and e-newsletter production and distribution.
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