Launches "Feed It Forward" 2010 to Help the Nation Celebrate the Gift of Giving while Supporting Local Restaurants

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Unique Initiative to Give Restaurants Much Needed Business this Holiday Season and Beyond appreciates the importance of connecting restaurants with diners and the critical role restaurants play as social centers within their communities year round

The economy may be slowly improving, but as many restaurants continue to experience decreased traffic and rising costs in 2010, it is clear that the recession has left a lasting mark on the restaurant industry. Acknowledging still very real economic pressures, announced today the return of "Feed It Forward," an award-winning initiative that celebrates the gift of giving during the holidays. Now until Dec. 31, individuals can share a total of four million $10 gift certificates for free, which will result in filling as many as four million tables at restaurants nationwide.

" appreciates the importance of connecting restaurants with diners and the critical role restaurants play as social centers within their communities year round," said Cary Chessick, president and CEO at "By helping the nation celebrate the gift of giving through our gift certificates, Feed It Forward will continue to fill tables across the country."

Feed It Forward 2010 is built upon a single giving Web site,, stocked with a total of four million, $10 gift certificates totaling $40 million. The site will be live through midnight PST on Dec. 31 and allows individuals to go online to give gift certificates on a first come, first serve basis. Gift givers choose whom to give to and gift recipients then decide where to dine among nearly 9,500 participating restaurants nationwide. Every participating restaurant has a web page offering personalized descriptions of cuisine and menu items, as well as information about pricing, locale, hours of operation and atmosphere.

Through Feed It Forward, will connect participating restaurants with diners nationwide. The more individuals give through Feed It Forward, the more tables will be filled at restaurants across the country. Since 1999, has filled tables and improved profits at thousands of restaurants nationwide, regularly connecting restaurants and diners through its gift certificate program. All partners benefit from increased online exposure, as well as value-added services such as diner survey results, profit estimates, reports showing number of tables filled, and custom marketing services--all provided for no out-of-pocket costs.

In its third year, first introduced Feed It Forward during the 2008 holiday season and the company received positive feedback from restaurant operators and diners alike. In 2009, participants wrote in sharing thoughts such as: "The Feed It Forward gift certificate will encourage us to try some new restaurants. It's a great way to get to know the neighborhood eateries!" ~ Melissa S. And, "I just redeemed my Feed It Forward gift certificate to use at a local restaurant that I have wanted to visit for some time. The meal was great and I look forward to eating their more often!" ~ Olivia S.

Restaurant operators who are interested in learning more about and Feed It Forward can connect with directly at or at Individuals nationwide have equal opportunity to give gift certificates away while the quantity lasts and can visit to participate and learn more about Feed It Forward 2010 initiative.

About is the trusted and valued source connecting restaurants and diners nationwide. The company offers savings at more than 15,000 restaurants nationwide with more than 35,000 daily gift certificate options. brings people together to relax, converse and enjoy well-prepared and -served meals at affordable prices. To date, customers have saved more than $500 million through the gift certificate program. has operated since 1999 and is based in Arlington Heights, Ill.

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Stephanie Kneisler

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