Unleaded Software Brings the Power of Magento Online Retail Technology to iPhone Apps

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The Magento Enterprise solution partner is adding Magento Mobile smartphone app expertise to its development portfolio, delivering the lucrative and booming market for hand-held devices to online retailers

As one of the world’s leading developers of the Number 1 shopping cart technology for internet merchandizing, Magento eCommerce, Unleaded Software has upgraded its expertise to the new Magento Mobile, enabling web retailers and merchants to tap the lucrative and booming iPhone Apps market to boost their online sales and marketing.

Smartphone Apps, special software that optimizes the web experience on mobile devices, are the hottest things in the internet world. Recent reports indicate that Apple iPhones in particular and smartphones generally are the fastest-growing segment of the internet market, and will soon eclipse desk-top and lap-top computers as the preferred internet access devices. Apple has led this onslaught: the iPhone launched in June 2007, and its App Store, launched in July 2008, now has more than 150,000 applications and counts 3 billion-plus-and-mounting downloads.

“Online merchants can create a mobile version of their websites, but with Magento Mobile and building an App, customers will specifically seek out their favorite stores and always have them on their mobile devices,” says Jarod Clark, president of Unleaded Software. “The App itself is the most powerful sales and marketing tool an online store can have. This is the most important development in online retailing ever.”

Magento has provided mobile web optimized themes (WAPs) since 2008, however studies show that a majority of retailers want to engage their customers with the rich and personal features that only mobile apps provide. Building and integrating mobile apps from scratch is an expensive proposition, and Magento Mobile was developed to enable the over 70,000 current Magento merchants to easily create branded, native storefront applications that are deeply integrated with Magento’s market-leading eCommerce platform.

Magento (http://www.magentocommerce.com/) is a feature-rich, professional open source ecommerce platform solution that offers merchants complete flexibility and control over the presentation, content, functionality and optimization of their online sales channel. Founded in 2001 as the first broad-based online shopping cart technology to offer a viable alternative to expensive proprietary software, Magento is now available in three feature-rich editions covering every level of online retailing requirements: the Community Edition (the open source edition) for smaller retailers, and the Magento Professional and Magento Enterprise editions that can handle the needs of the most sophisticated, robust and high-traffic web retailing for an annual subscription fee. The new Magento Mobile can be integrated to work with each edition in the Magento family.

Unleaded Software (http://www.unleadedsoftware.com ) is a Magento Enterprise Partner, the highest level of recognition as a solution partner, and one of just seven such web development firms in the Western United States – and the only one in the Rocky Mountain Region – to achieve such status. Tracing its roots to web development beginning in 1998, Unleaded Software was incorporated in 2004 and has a staff of 12 developers, plus top-level web designers, writers and content professionals, and a sales team, all schooled in the integration of Magento solutions. The firm has designed, developed and launched more than 75 Magento online shopping websites from small mom-and-pop merchants to some of the leading online retailers in industries as diverse as running shoes, toys and tools.

With a Magento Mobile app merchants can:

  • Increase consumer engagement
  • Make content available in new and innovative ways
  • Extend their distribution channels
  • Push promotions to consumers
  • Help consumers find products and locate nearby stores

With the launch of Magento Mobile, solution partners like Unleaded Software team with their Magento clients to create a Magento Mobile App for submission to the Apple iTunes App Store. Not all apps that are developed and submitted are accepted by the App Store for posting, so it is important to understand the app development process.

“We do the design, theme the design, and integrate Magento Mobile into the existing Magento platform, and then submit it to the App Store for consideration,” says Unleaded Software’s Clark. “We’re confident that with Magento Mobile and out expertise our client will soon be experiencing App Store downloads and reaping the benefits of the exploding iPhone market.”

In its initial phase, Magento Mobile is limited to creating apps only for Apple’s iPhone, but the firm anticipates having the software developed soon for apps that run on Droid, Blackberry and the full range of popular smartphones soon.

Magento Mobile includes a new administrative manager, and a native iPhone app that is fully customizable for colors, images, buttons, etc. Also, PayPal has invested heavily in mobile-payments technology, and Magento recently announced that it is integrating PayPal’s new product, Mobile Embedded Payments (MEP), into Magento Mobile. Merchants who already use PayPal will benefit by offering a native payment experience that drives higher conversions.

For more information on Magento Mobile and Unleaded Software’s expertise in Magento solutions visit http://magento.net/services/magento-mobile-websites/.

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Danielle Yuthas

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