Word of Mouth Marketing Association Announces 2010 WOMMY Award Winners

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The 2010 WOMMY Awards recognize the best and most innovative word of mouth marketing campaigns implemented in the past year.

The Word of Mouth Marketing Association (WOMMA) announced the winners of the 2010 WOMMY Awards at the 5th annual WOMMA Summit conference in Las Vegas, Nov. 17-19. The WOMMYs celebrate the people, agencies, and brands behind the most innovative and effective word-of-mouth marketing campaigns implemented within the past year.

The categories and winners for the 2010 WOMMY Awards include:

Grand Prix Award: Voted best overall campaign by WOMMA Summit 2010 attendees at the WOMMY Awards Luncheon on Nov. 18.

  •     Best Buy | Crispin Porter & Bogusky

Introduction Award - Best word of mouth communication program to introduce new products/services.

  •     Gold: Beneteau |QUARTIER D'ETE
  •     Silver: The Marmarati | We Are Social
  •     Bronze: Judaism | Likeable Media (WOMMA Governing Member)

Momentum Award - Best word of mouth program to juice existing products/services.

  •     Silver: Eloqua | Eloqua
  •     Bronze: I Can’t Believe It’s Not Butter | Zocalo Group (WOMMA Governing Member)
  •     Honorable Mention: My FICO Forums | Access Communications

Experiential Award - Best word of mouth program as the result of great customer experience.

  •     Gold: Random House | Affinitive
  •     Silver: Bushes Best | Empower Media Marketing
  •     Bronze: Time Warner | Ogilvy Public Relations Worldwide (WOMMA Governing Member)

Social Media Award - Best use of social media as a communication medium.

  •     Gold: Best Buy | Crispin Porter & Bogusky
  •     Silver: Ford | Ogilvy Public Relations Worldwide (WOMMA Governing Member)
  •     Bronze: Greenpeace | Wanda Digital

Innovation Award - Best use of word of mouth insights to invent a new product or service.

  •     Gold: The Marmarati | We Are Social
  •     Bronze: Spiceworks | Spiceworks

Research Award - Best strategic thinking to measure the impact/success of word of mouth.

  •     Gold: Sony | Universal McCann
  •     Silver: Coke | Escalate
  •     Bronze: Nokia | 1000heads
  •     Honorable Mention: LG | Spring Research

The 2010 WOMMY Award winners were selected based upon the following criteria: a clearly identified business problem; a well-articulated insight into the problem; a creative solution; and results that relate back to the business problem.

“The cases demonstrate the best strategic and creative ideas applied to real business problems,” said David Rabjohns, CEO and founder of MotiveQuest LLC and Chair of the 2010 WOMMY Awards.

During the WOMMY Awards Luncheon at WOMMA Summit, attendees will cast ballots to determine the Grand Prix winner of the WOMMYs. The award will then be presented to the winner after the Luncheon.

The case studies from the top award winners will be published in the “WOM Works” research book, available for sale through WOMMA.

WOMMA, http://WOMMA.org, is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated and social media platforms -- or marketing techniques that include buzz, viral, community, and influencer marketing, as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers and advertisers engaging in such marketing practices, identifying meaningful measurement standards for such marketing practices, and defining “best practices” for the industry.

Founded in 2004, WOMMA currently has approximately 300 members. They include marketers and brands that use word-of-mouth marketing to reinforce their core customers and to reach out to new consumers, agencies that deliver word-of-mouth services and technologies, researchers that track the word-of-mouth experience and offline and online practitioners.


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