Smart Do-It-Yourself Solutions for Keeping Gift Costs Under Control This Holiday Season

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Upstyle.etsy.com - an online shop which sells custom, handcrafted, eco-friendly clutch purses, handbags, totes, and padded electronics cases - is shifting its focus to cost-effective DIY (do-it-yourself) purse kits and purse frames in time for the holidays.

Upstyle Design has been providing high quality handmade and custom bags and clutches since 2008. Now, in response to a surge in business earlier this year and in preparation for the holiday gift-giving season, Upstyle has expanded its product line to include ecological, do-it-yourself solutions for budget-conscious consumers.

Do-It-Yourself purse kits and frames were introduced to Upstyle’s website earlier this year in anticipation of a demonstration on the Martha Stewart Show, which featured the steps for crafting a simplified version of Upstyle’s signature clutch purse. The kits provide all the necessary materials and instructions for constructing a low-cost custom bag, while purchasing the frames alone allows savvy consumers to transform their own fabric scraps and samples into thoughtful holiday gifts. In this respect, these DIY options are very much in keeping with Upstyle’s origins.

Upstyle Design began as a sort of at-home recycling project. While working as an interior designer, Robin Grawunder, Upstyle’s designer and founder, rescued hundreds of discontinued designer fabric samples destined for the trash. Grawunder experimented with creative ways to transform the fabric into modern, stylish, and useful items. The most successful projects were clutches and handbags, perfect for small, sample-sized pieces of fabric. In response to positive feedback from family and friends, Grawunder launched Upstyle.etsy.com in September, 2008.

Upstyle’s DIY clutch purse kits and frames are a great solution for budget-conscious crafters of all skill levels to create unique, personal, handmade gifts for their family and friends this holiday season.

About Upstyle Design:

Upstyle Design transforms upcycled designer textiles (mostly remnants from upholstery and drapery projects) into stylish, handmade clutches, handbags, totes, and padded electronics cases. The company specializes in custom orders for bridal parties and special occasions. Now available are economical DIY purse-making kits and frames. (http://www.upstyle.etsy.com).

Upstyle Design was featured on the Martha Stewart Show on April 27, 2010. The video demo for crafting the clutches may be found on the Martha Stewart website. http://www.marthastewart.com/article/fabric-clutch

Robin Grawunder, Designer
Upstyle Design
robin(at)upstyledesign(dot)com
http://www.upstyle.etsy.com

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Robin Grawunder

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