Some people may still see many of their social profiles as being too personal to be appropriate for all commercial situations, but then that represents simply the scale of the transition that currently is taking place.
London, UK (PRWEB) November 24, 2010
Businesses of all sizes must begin to integrate social media into their regular meeting routine in order to maximise the effect and benefits of social networking, according to PR, search and Social Media Agency Punch Communications.
With few businesses yet to integrate social media into their collaterals - with the exception of online materials, such as websites - the gap between a company or individual's online portfolio and the real world remains in place to a large extent. Few businesses have yet to take the step of integrating even the most corporate of social networks, i.e. LinkedIn, on a business card structure, for example.
The issue goes beyond printed material however, with the onus on individuals to share their social links and profiles either on meeting a new contact, or on following up electronically thereafter.
Pete Goold, Managing Director of Punch Communications, commented:
"This is a fascinating phenomenon and really shows the catching up that social media still has to do against more established forms of communication. Some simple tips, such as adding LinkedIn and Twitter profiles to an email footer can help of course - but nevertheless there remains a significant difference between proactively finding and adding someone, and hoping that others may do so reactively.
"The team and I are increasingly now in the habit of looking for someone's profile in LinkedIn, for example, immediately following a first meeting, which has the dual effect of reinforcing the relationship whilst also building the overall network.
"Some people may still see many of their social profiles as being too personal to be appropriate for all commercial situations, but then that represents simply the scale of the transition that currently is taking place."
For more information regarding online PR, traditional PR, search or social media, or if you're looking for PR, Search or Social Media Jobs, please contact the punch team on +44 (0) 1858 411600, or visit http://www.punchcomms.com.
Pete Goold can be found at @petegoold on Twitter, Facebook and LinkedIn.