Global Bay Mobile Technologies Announces U.S. Patent Award

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Leading Retail Technology Platform Creates New Selling Experiences and Delivers Tangible ROI to Retailers

This recognition by the U.S. Patent and Trademark Office underscores the innovative nature of Global Bay's technology platform and reinforces our vision of becoming the standard for retail mobile applications

Global Bay Mobile Technologies, a leading provider of next-generation mobile retail software, today announced that the U.S. Patent and Trademark Office has issued a patent award for its GB Mobile Platform technology.

Global Bay’s retail software creates new selling experiences and improves store operations by providing retailers with mobile solutions that drive in-store traffic, streamline operations, increase sales, and enhance the customer experience. The GB Mobile Platform provides a singular technology that supports all of a retailer’s mobile solution needs while leveraging current back end technology investments.

“This recognition by the U.S. Patent and Trademark Office underscores the innovative nature of Global Bay’s technology platform and reinforces our vision of becoming the standard for retail mobile applications,” said Sandeep Bhanote, CEO of Global Bay. “We have developed a comprehensive retail technology platform that creates a consistent and integrated shopping experience for consumers both in and out of the store and provides retailers with recognizable ROI.”

The patent number for the GB Mobile platform is U.S. Patent No. 7,756,829. Some key features include:

o    Intelligent Synchronization (Support for Off-line / On-line based applications)
o    Multiple device support (Apple, Windows Mobile, Android, Blackberry, etc)
o    Robust, native OS applications to provide compelling user experience
o    Flexible application development support via SDK or allowing native Integrated Developer Environment
o    Agnostic integration with retail back-end systems
o    PA-DSS/PCI compliance (retail credit card standards)

For additional information about Global Bay’s patent, please visit the U.S. Patent and Trademark Office Web site at http://www.uspto.gov. To view examples of the Global Bay mobile POS implementation, please visit http://www.youtube.com/globalbaymobile.

About Global Bay
Global Bay Mobile Technologies is a leading provider of next-generation mobile retail software that significantly enhances retailer-to-consumer interaction. Its patented technology platform generates tangible ROI by driving store traffic, increasing units per transaction (UPTs), and improving the in-store consumer experience. Global Bay’s unique, holistic approach to mobile leverages retailers’ existing POS, e-commerce, and store systems and operates on all handheld devices including Apple, Windows, and Android. Retailers deploying Global Bay have the flexibility to choose their preferred back-end technology and mobile device. Global Bay customers include Coach, Guess Jeans, Timberland, True Religion, Crocs, and other leading retailers. Founded in 2002, Global Bay is a private company headquartered in South Plainfield, New Jersey with offices in the United Kingdom. For more information, please visit http://www.globalbay.com or on Twitter @GlobalBay.

Press Contact:
LaunchSquad
Lisa Picasso or Matt Calderone
globalbay(at)launchsquad(dot)com
(212) 564-3665

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Lisa Picasso or Matt Calderone
LaunchSquad
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