Mallfinder Debuts Facebook® Deals for Shopping Center Industry at Short Pump Town Center

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Mallfinder Network announces first implementation of Facebook’s Deals platform for the shopping center industry at Forest City’s Short Pump Town Center.

Example of a Deal displayed at Facebook Place for Short Pump Town Center

Facebook Deals provides an easy way for us to entice shoppers to the Center and deliver special offers from Short Pump Town Center and our retailers.

Mallfinder Network introduced the first implementation of Facebook’s Deals platform for the shopping center industry this week at Forest City’s Short Pump Town Center in Richmond, VA. The new Deals feature allows shoppers to “check in” to the shopping center via Facebook on their mobile smartphone when they are on the premises and receive local offers. Short Pump’s introductory Deals promotion rewards the first 50 check-ins with a $10 gift card, and the check-in appears visibly to the shopper’s friends in their Facebook activity feed.

“Facebook Deals provides an easy way for us to entice shoppers to the Center and deliver special offers from Short Pump Town Center and our retailers.” stated Misty Parsons, Short Pump’s Director of Marketing, “The viral nature of these check-ins helps spread the word to other Facebook members. Since claiming our location on Facebook we’ve received over 100 check-ins.”

Facebook recently launched the Deals location-based service (LBS) in partnership with approximately 20 major brand partners, including Starbucks, REI, JCPenney, The Gap and McDonalds. As part of their managed Social Media Pack service for shopping centers, Mallfinder now supports set-up and ongoing management of the Deals feature, as well as prize redemption at a mall’s guest services.

“Facebook Deals is the game-changer for these geo-location services,” stated Lawrence Phipps, Mallfinder’s SVP of Marketing. “Facebook’s partnership with big brands and broad mobile reach will drive awareness of this previously niche check-in feature, making it a mainstream activity over this year’s holiday season.”

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Mallfinder Network LLC is the leading developer and provider of integrated marketing services for the shopping center industry. Mallfinder represents over 300 shopping centers nationwide, connecting millions of shoppers with brands, retailers and sponsors. Privately held and based in Denver, Mallfinder has serviced leading companies in the retail industry with interactive marketing services since 1997. For more information on Mallfinder Network, please visit http://www.mallfinder.com

Short Pump Town Center is a 1.3 million square-foot, open-air lifestyle and entertainment center located in Richmond, Virginia, between Broad Street and Interstate 64. The Center is anchored by Nordstrom, Macy's, Dillard's and Dick's Sporting Goods, and includes 140 premier shops, restaurants and a food court. For more information, visit http://www.shortpumpmall.com. Short Pump Town Center is owned and managed by Forest City Enterprises, Inc., a publicly traded national real estate company.

Facebook® is a registered trademark of Facebook Inc.

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