Westminster Crackers Taps DCtownsend LLC For New Packaging Designs

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Simple, classic elegance of some of the older packaging designs from the 50s that borrow many elements from the past—color, graphic flourishes, and even language—combined with modern packaging design to help create a distinctive, more upscale look.

The new look is definitely in synch with the character of our product.

Long time Vermont success story Westminster Cracker Company has chosen DCtownsend LLC to execute a re-design of the gourmet cracker company’s retail packaging. To help raise the visual appeal of the popular specialty food, DCT reached back into Westminster’s past, bringing elements of several of the company’s classic packages from the last 100 years.

“I wasn’t looking to make it a ‘retro’ look”, said DCtownsend managing member David Townsend, “but loved the simple, classic elegance of some of the older packaging designs from the 50s (and earlier). “The new designs borrow many elements from the past—color, graphic flourishes, and even language—to help create a distinctive, more upscale look.”

Larry Cirina, Westminster Cracker Company’s president, said, “The new look is definitely in synch with the character of our product.” Cirina continued, “We couldn’t be more thrilled with discovering a company like DCT in our own backyard, able to share our vision and execute on it.” The new relationship was struck as the result of a happenstance mention of the company during a conversation with Westminster Cracker employee Roger Johnson.

The new packaging will begin appearing in select retail locations in the next month or two.

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