With Thanksgiving Eve kicking off spirited gatherings—and for many, the biggest bar night of the year— it's paramount for AAA to remind drivers of the perils of getting behind the wheel after drinking
Washington, DC (Vocus) November 22, 2010
As Americans ready for Thanksgiving and seasonal festive parties, AAA rolls out a viral Take the Pledge campaign aimed at encouraging motorists to commit to drive drug and alcohol-free during the holidays and all year long.
AAA’s campaign debuts at TakethePledge.AAA.com making it easy for motorists and passengers alike to join AAA’s members in the fight against drug and alcohol impaired driving. Visitors to the site can sign the pledge to support a culture of zero tolerance for impaired driving and easily spread the word to family and friends via Facebook and Take the Pledge e-cards.
AAA launches the new public awareness initiative in response to feedback from its members who cite impaired driving as their greatest safety concern. AAA members, who represent one in every four households, aren’t alone, according to recent data from the AAA Foundation for Traffic Safety’s latest Traffic Safety Culture Index. Nearly 9 of 10 drivers say that people driving after drinking are a very serious threat to their personal safety. And 98 percent say they personally consider it unacceptable for a driver to get behind the wheel when they think they may have had too much to drink.
“With Thanksgiving Eve kicking off spirited gatherings—and for many, the biggest bar night of the year— it’s paramount for AAA to remind drivers of the perils of getting behind the wheel after drinking,” said Jake Nelson, director, AAA Traffic Safety Advocacy and Research. “Before millions of people travel home this week to reunite and celebrate with friends and family, it’s important to reach them with timely messages that could help save their lives and the lives of their loved ones.”
TakethePledge.AAA.com serves not only as a gateway for people to virally and publically commit to the fight against impaired driving, but also offers prevention tips, up-to-date statistics and relevant news stories in an effort to help people drive responsibly.
During this week and throughout the holiday season, AAA offers the following tips to stay safe and keep others safe on the roads:
•Plan ahead and designate a non-drinking driver before any holiday party or celebration begins.
•Never get behind the wheel of a car when you’ve been drinking – even after just one drink.
•Do not hesitate to take the keys from friends or family members who may be impaired.
•Be a real friend: Call a taxi for those in need.
•Be a responsible host in reminding guests to stay safe and always offer alcohol-free beverages.
“AAA works year-round to educate motorists about driving practices that will keep them safe and reduce crashes and injuries on our nation’s roads. National Drunk and Drugged Driving Prevention Month comes each December, during the holiday party season, when drivers will be presented with many opportunities to make wise decisions about whether they’re able to drive,” said Nelson.
As North America’s largest motoring and leisure travel organization, AAA provides more than 52 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers. AAA clubs can be visited on the Internet at AAA.com.
AAA news releases, high resolution images, broadcast-quality video, fact sheets and podcasts are available on the AAA NewsRoom at AAA.com/news.