Naperville Copywriting Firm Freelance Writing Solutions Earns MarCom Gold Award

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Naperville-based Freelance Writing Solutions has won the 2010 Gold MarCom Award for copywriting for the Chamberlain Marketing Group website.

Naperville-based Freelance Writing Solutions (http://www.FreelanceWritingSolutions.com) has won the 2010 Gold MarCom Award for copywriting for the Chamberlain Marketing Group (CMG) website.

CMG is a top supplier of promotional products and branded merchandise, and they wanted their website to reflect their cutting-edge capabilities. Web copywriter Elizabeth Carter looked at every aspect of CMG’s business to determine exactly what the website needed to say.

“When you offer as many services as CMG, you have to craft your message precisely,” Carter explained. “It’s tempting to go overboard and make your website do too much, but you’ll end up with ineffective clutter. With CMG, we chose our words with care, to make sure we conveyed exactly what mattered most to their clients. ”

Carter also brought in a team from Sikich Marketing & Design Services to create a clean new look for the site. The result is an engaging, confident and professional image.

“Our website is now inviting and friendly, but business-like,” CMG Marketing Manager Stacey Austin said. “The site portrays exactly what we wanted; it shows visitors what we do and that we take pride in it, without being too loud. We’re thrilled.”

The MarCom Awards recognize outstanding work in the design and development of creative marketing materials. The awards are administered and judged by the Association of Marketing and Communication Professionals (AMCP).    The competition has grown to perhaps the largest of its kind in the world, with winners from individual communicators to Fortune 50 organizations.

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