I am very excited to join the SOASTA team
Mountain View, CA (PRWEB) November 23, 2010
SOASTA, the leader in cloud testing, today announced that Betsy Zikakis has joined the company’s management team as senior vice president of marketing. Zikakis comes to SOASTA with a strong track record in high-growth technology companies, most recently as the vice president of marketing at cloud computing management leader RightScale. Ms. Zikakis will drive SOASTA’s corporate and product marketing as the company addresses the rapid growth in demand for cloud testing.
“We are thrilled to welcome Betsy to SOASTA. Betsy has that rare mix of a strong technical background combined with extensive experience building effective marketing programs and teams. Adding someone with as much experience as Betsy in branding, lead generation and marketing strategy is a huge win for our company,” said Tom Lounibos, CEO, SOASTA.
Ms. Zikakis brings a wealth of strategic and hands-on experience in product and marketing strategy to SOASTA. Most recently, she was the head of marketing at RightScale, where she established the company’s first marketing organization and helped create RightScale’s strong leadership position in the burgeoning cloud computing market. Prior to RightScale, Ms. Zikakis was senior vice president of marketing at Workscape, where she increased brand awareness, ignited new press and analyst interest, and grew sales activity through lead generation and sales enablement programs. Ms. Zikakis also led the marketing efforts at grid computing startup Avaki, where she developed the company’s first customer-oriented positioning, and at Internet ad network Engage, where she drove an aggressive lead generation program to support high-growth revenue targets.
As SOASTA’s senior vice president of marketing, Ms. Zikakis is responsible for establishing the marketing strategy and building the team to execute. This includes awareness and lead generation programs as well as establishing effective product and corporate marketing assets.
“I am very excited to join the SOASTA team,” said Zikakis. “While at RightScale, I saw the dramatic growth in demand for testing in the cloud. SOASTA’s clear leadership position, proven and innovative technology, and incredible customer stories provide a strong foundation upon which to build a successful marketing effort and long-lasting market position. I look forward to contributing to the success that has already made SOASTA the leader in cloud testing.”
SOASTA’s mission is to ensure that today’s websites and applications are highly reliable and scalable. The company’s product, SOASTA CloudTest®, delivers performance intelligence by capturing data about all the elements that impact a website and immediately turning it into actionable information. Leveraging a unique, real-time analytic engine built exclusively for testing web and mobile applications, SOASTA CloudTest enables quality assurance and development teams to test and monitor their websites under both typical and extreme traffic conditions, at an affordable price. SOASTA CloudTest is available on-demand or as an appliance. SOASTA is privately held and headquartered in Mountain View, California. For more information about SOASTA, please visit http://www.soasta.com.
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