NUVO Sparkling Liqueur Selects The Levinson Tractenberg Group for Ad Duties

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Eva Longoria to star in multimedia campaign for Diageo-backed French liqueur.

We don't know which is more attractive...the gorgeous packaging of NUVO or our spokeswoman, Eva Longoria.

The Levinson Tractenberg Group has been engaged by NUVO Sparkling Liqueur to develop an image and branding campaign that will feature actress/philanthropist Eva Longoria.

“NUVO is a sophisticated liqueur for the elite customer,” says creator Raphael Yakoby, London Group LLC. “Eva’s magnetic beauty, sensual femininity and impeccable taste embody NUVO and we’re thrilled to have her as a fan of the brand.”

The ultra-premium French sparkling spirit NUVO is the world’s first sparkling spirit liqueur and is partially owned by the world’s largest liquor distributor, Diageo.

The Levinson Tractenberg Group (http://www.ltgny.com) is a full-service boutique agency based in NYC whose innovative work has been recognized by the Cannes Advertising Festival, the TED Conference and the Clio Awards to name a few. The agency has produced campaigns for clients including For Eyes Optical, Chubb Insurance, Kao Brands, luxury real estate developments by Toll Brothers, Fujifilm USA, Manhattan Mini Storage, Trolman, Glaser & Lichtman, Tiffany & Co., Supersmile Toothpaste and AMC Movie Channel, among others.

The smooth style of NUVO has catapulted the drink to fame earning appearances in music videos by multi-platinum, award winning artists. Celebrities and taste-makers alike look to NUVO as more than the ultimate party accessory, but a luxury lifestyle.

"We are proud to welcome NUVO into our stable of brands," says agency partner Joel Tractenberg. "Our experience with leading luxury goods and services will help guide the brand from its status as a cult product to a wider mass awareness, without losing the essence of what has made the brand so appealing in the first place."

The campaign will feature national print ads, signature events and charity fundraisers, online video and a branded presence at point-of-purchase in upscale liquor stores nationwide. The effort is scheduled to launch nationwide in the first quarter of 2011.

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