Knewton Launches New GMAT Features to Help Students Prep More Effectively

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Knewton launches new features and content for its GMAT prep course

Knewton, a leading educational technology company today launches new features and content for its GMAT prep course. Knewton GMAT® is a live, online, interactive course that combines dynamic teaching with cutting-edge adaptive tracking so students can master the GMAT as efficiently as possible.

“As business school application season kicks into full swing, we are proud to offer our upgraded GMAT product with more practice tests and more personalization capability than ever,” said Knewton Faculty Director David Ingber. “Our smart platform identifies students’ weaknesses and corrects them by helping them focus on areas where there is the most room for improvement.”

Knewton’s platform, which brings the power of data mining to online learning, tracks virtually every action a student makes and prioritizes study concepts according to his or her individual weaknesses. The platform then delivers those concepts at the appropriate difficulty level and in the best media format for that individual student.

Knewton’s new GMAT product will include a brand new practice GMAT and upgraded course content for better tracking on all GMAT concepts. New features include:

  •     New CAT: The new CAT (computer-adaptive test) features Knewton’s exclusive testing algorithm, developed by the scientists who designed the original GMAT. Like Knewton’s five existing CATs, the test adjusts its content based on individual performance, in order to best prepare students for test day.
  •     Completely updated course content: Knewton’s updated content exhaustively details every concept students need to know for the GMAT, and provides more example questions for students to test their knowledge. A new “On the GMAT” page details exactly how each of these concepts appears on the actual test.
  •     More detailed concept reporting: Questions are now marked with multiple concepts, giving an even more complete picture of what students know and what they need to work on.

For more information about Knewton’s GMAT offering, visit

About Knewton
Knewton has developed the industry’s first adaptive learning engine, powering customized educational content to meet the individual needs of each student. Knewton delivers content matching each student's ideal learning arc and preferred medium. Knewton’s GMAT prep, LSAT prep, and SAT prep courses provide live and on-demand instruction from the country’s brightest and most experienced teachers, powered by an adaptive learning engine that targets a student’s individual strengths and weaknesses. Knewton was founded by Jose Ferreira, a former executive at Kaplan, with Series A and B funding from Bessemer Venture Partners, Accel Partners, First Round Capital, and prominent angel investors. For more information, visit


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Ben Kellogg

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