Mountain View, CA (PRWEB) November 24, 2010
Tweetbeat, the real-time source for what people are saying about any major event on Twitter, today announced a partnership with the Golden State Warriors designed to offer fans a one stop shop for the most updated conversation and news about their team online. As the latest step in the team’s expanding use of social media to actively engage its fan community, the Golden State Warriors are the first NBA team to incorporate a customized, real time Tweetbeat page (http://tweetbeat.com/warriors) onto its official website, http://www.warriors.com. Tweets will be aggregated on the Golden State Warriors’ site live as they happen providing fans with the most up-to-date and immersive online experience in the league.
Joining forces with Tweetbeat, the Golden State Warriors site will now provide real-time Twitter updates about everything Golden State Warriors, connecting the team even more closely to supporters. Building on the Golden State Warriors’ recently announced participation in the initial launch of Facebook Deals, the partnership is designed to further improve the social experience of the team’s large and socially active fan community. The page will filter all the Tweets flowing through Twitter’s firehose in real-time to find the best tweets about the Warriors and their games Fans can follow live tweets along with games, or replay past games to experience major turning points or see their own updates, creating new opportunities for fan engagement and participation.
“We take every opportunity to provide the best sports entertainment to our fans, and really immerse them in the experience,” said team president, Robert Rowell. “With a Tweetbeat page on our site, we have the opportunity to engage our fans more immediately and interactively than ever before. Now fans can actively be part of the Warriors conversation even when they are watching the game at home.”
The Tweetbeat concept is a proven one for sports fans. Earlier this year Kosmix debuted a preview site, Tweetbeat World Cup, to showcase Kosmix’s core technology and to test the concept of real-time media streams for events. In just four weeks, Tweetbeat served nearly a billion seconds of live commentary about the international tournament to almost a million soccer fans all around the world. The Tweetbeat agreement with the Golden State Warriors brings this social viewing experience to even more sports fans.
“The Warriors are a great partner because of their close connection to their fan base, and their commitment to social media engagement,” said Kosmix co-founder Anand Rajaraman. “They are the first of hopefully many sports teams to take on pushing the limits of social media to engage current and new fans.”
Tweetbeat, provided by real time communications leader Kosmix, filters more than 90 million tweets a day to discover the major events happening right now on Twitter. It then chooses the most important comments about those events and displays them real-time in one location, capturing everything from news to firsthand commentary and celebrity shout-outs. Users can search for live events like award shows or election debates, watch tweet replays of recent events and see tweets from influencers leading discussions about particular events. With the whole world tweeting, it’s hard to distinguish the signal from the noise and Tweetbeat points users to what matters.
Kosmix filters social media to connect consumers to content that interests them. Headquartered in Mountain View, California, Kosmix was founded by Internet pioneers Venky Harinarayan and Anand Rajaraman, and is funded by Time Warner Investments, Accel Partners, Lightspeed Venture Partners, Dag Ventures as well as private investors Jeff Bezos, Jon Miller and Ed Zander. For more information, visit http://www.kosmix.com.
About Golden State Warriors
The Golden State Warriors organization, currently in its 65th year of operation, is a charter member of the National Basketball Association. For more information on the Golden State Warriors, log on to http://www.warriors.com.
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