Santa Really is Secret This Christmas and He's a Woman

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Christmas might be the season of good will to all men, but when it comes to our buying and giving of presents women aren't quite as transparent as men, according to research conducted by Savoo.co.uk, the voucher code website for savvy shoppers. 50% of women polled have given gifts that people think they have paid more for than they have, compared to 34% of men.

Christmas might be the season of good will to all men, but when it comes to our buying and giving of presents women aren't quite as transparent as men, according to research conducted by Savoo.co.uk, the voucher code website for savvy shoppers.

50% of women polled have given gifts that people think they have paid more for than they have, compared to 34% of men. Furthermore, when it comes to spotting a bargain it's women who have the eye and the patience with almost 50% of female shoppers saying they checked for any store discounts online to get a better price. The same can't be said for the men though; over a quarter of men said they wouldn't bother checking, buy the item anyway and end up spending more than they had budgeted.

Whilst Christmas might have an element of duplicity, the good news is those receiving gifts don't care about how much they cost with almost 60% (58.8%) saying it's the thought that counts. In a boost to Merseyside, Liverpudlians are the least price obsessed with 65.2% of Scousers saying they didn't care how much people spend on them whilst just across the border in Cardiff things were different with less than half (47%) taking the same attitude.

Simon Bird, Director of Retail Partnerships, Savoo.co.uk said: "Our research has shown that women are ahead of the game when it comes to looking online for the very best prices and, conceivably connected, it also reveals that many recipients of gifts from women believe they were more expensive than the price actually paid.

"Men have the opportunity to catch up to women this year and learn to spend more wisely by visiting Savoo, a one stop shop to find Christmas vouchers and the very best deals from all the top online stores - why spend extra when you don't have to?"

Savoo.co.uk is the UK's only voucher code and discount site to only publish 'live' deals, meaning everything visible on the site is available to buy and has not expired. Many current deals are perfect for the Christmas party season, such as 10% off shoes at Barratts as well as savings on gifts and deliveries including a Mothercare free delivery offer and 20% discount at the EA Games Store.

For more information or to ask Savoo Answers a question, visit http://www.savoo.co.uk

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Pete Goold
Savoo
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