Black Sony Ericsson Handsets Are the Most Popular Colour with Facebook Fans

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Sony Ericsson has revealed that black handsets are the most popular with Facebook fans. The number of entries received for competitions hosted on Sony Ericsson's global page is repeatedly highest in weeks where either a Cosmic Black camera phone from the Vivaz range or a Sensuous Black handset from the Xperia™ collection is the prize on offer.

Sony Ericsson has revealed that black handsets are the most popular with Facebook fans. The number of entries received for competitions hosted on Sony Ericsson's global page is repeatedly highest in weeks where either a Cosmic Black camera phone from the Vivaz range or a Sensuous Black handset from the Xperia™ collection is the prize on offer.

The competitions, which can be entered by Facebook users that like Sony Ericsson's Facebook page have become increasingly popular since they started running on a weekly basis in April 2010. One of the most recent competitions launched on October 5 asked 'which women's tennis star won the singles final at the 2010 US Open?'. Over 14,000 people, the highest ever number of entrants in just one week, submitted the correct answer, Kim Clijsters, for their chance to win a Sensuous Black X10 mini.

Trends of colours have changed dramatically since the advent of mobile phones, which were predominantly available in black. Silver phones became extremely popular for a time and more recently, handsets like the Xperia X10 Android phone in Luster White have been treated as having a very contemporary appearance. Many Sony Ericsson mobiles are available in a range of colours so users can choose a shade to reflect their personality or to even complement the colour of their favourite handbag. However, traditional black seems be back in fashion with those Facebook users who are entering the various competitions to win a brand new phone.

Ben Padley, Head of Digital and CRM for Sony Ericsson, said: "Black handsets were at one time treated as being from the past but now their popularity is soaring once again. Sony Ericsson has seen from its weekly global Facebook competitions that black is certainly back because more people enter when a Cosmic or Sensuous Black coloured handset is on offer."

Sony Ericsson creates innovative, sophisticated and inspirational phones and accessories, designed with each individual's fun and entertainment in mind. For more information on the full range of handsets, from the popular Vivaz pro HD video phone to music handsets, such as the Yendo which is available in ten different colours, please visit http://www.sonyericsson.com.

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