To Entice Holiday Shoppers, Shoebuy.com & Ifeelgoods Launch First-Ever E-Commerce Facebook Credits Incentive

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Just in time to make Cyber Monday and the online holiday shopping season more social and fun, Ifeelgoods, Inc., a new company that helps retailers use virtual goods as incentives, announced today that Shoebuy.com has launched a program using Ifeelgoods’ technology to provide Facebook Credits as a reward to shoppers for making purchases on the Shoebuy site. One of the largest retailers of shoes, accessories and related apparel on the Internet, Shoebuy.com is the first retailer to offer Facebook Credits as an incentive on an e-commerce site.

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"Now our customers can not only get a great pair of shoes at Shoebuy.com, but they can get Facebook Credits to use with their favorite social games, and we make it easy for them to share the news with their friends."

Just in time to make Cyber Monday and the online holiday shopping season more social and fun, Ifeelgoods, Inc., a new company that helps retailers use virtual goods as incentives, announced today that Shoebuy.com has launched a program using Ifeelgoods’ technology to provide Facebook Credits as a reward to shoppers for making purchases on the Shoebuy site. One of the largest retailers of shoes, accessories and related apparel on the Internet, Shoebuy.com is the first retailer to offer Facebook Credits as an incentive on an e-commerce site.

Beginning today, Shoebuy.com will advertise an offer whereby participating shoppers can receive 50 free Facebook Credits with a purchase on Shoebuy.com. Shoppers can also go directly to http://www.shoebuy.com/credits to participate.

A virtual currency, Facebook Credits are the easiest way for people to buy digital goods and services in more than 200 games and apps on Facebook. Each month, more than 290 million people play social games including Farmville, Mafia Wars, Pet Society and Bejeweled. While social games are free, players can elect to purchase items to enhance their experience.

“We’ve noticed that many of our shoppers also love to play social games with their friends on Facebook,” said James Keller, Shoebuy.com Chief Marketing Officer. “Now our customers can not only get a great pair of shoes at Shoebuy.com, but they can get Facebook Credits to use with their favorite social games, and we make it easy for them to share the news with their Facebook friends to spread the fun.”

“Social gaming is changing marketing and how retailers and brands engage their customers,” said Michael Amar, Co-Founder and CEO of Ifeelgoods, Inc. “We are excited to partner with Shoebuy.com to help them harness the fun of virtual goods and social gaming as a way to enhance their online shopping experience.”

About Ifeelgoods, Inc.
Ifeelgoods makes online retail promotions more effective and less expensive by using relevant virtual goods and currencies from the most popular social games in place of traditional promotions such as discounts, coupon codes or gifts with purchase. Requiring light integration, Ifeelgoods is a hosted solution that manages retailer virtual goods promotion offers, redemption and customer service. Ifeelgoods is headquartered in Menlo Park, California, and has locations in McLean, Virginia, and Paris, France.

About Shoebuy
Shoebuy is one of the largest retailers on the Internet focused on all categories of footwear and related apparel. Shoebuy has partnerships with over 1,000 manufacturers and represents over 1,000,000 products from top brands including adidas, Aerosoles, Allen-Edmonds, Bass, Bostonian, Brooks, Clarks England, Crocs, Dockers, Donald J Pliner, Dr. Martens, Easy Spirit, ECCO, Florsheim, Franco Sarto, Hush Puppies, Johnston & Murphy, Keds, K-Swiss, Mephisto, Merrell, Naturalizer, New Balance, Puma, Reebok, Rockport, Samsonite, Sebago, Skechers, Sperry Top-Sider, Timberland, and many more. Shoebuy is rated in the top 10 in online retail satisfaction for apparel/accessories by Foresee Results, one of the top eTailers in the country for outstanding service by BizRate and ranked one of the Internet's top 10 most visited apparel and accessory shopping and classified sites by Hitwise. Shoebuy also operates Bagsbuy.com, designer.shoebuy.com, and shoebuy.co.uk.

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