New Alliance between Sales Progress and Citrix Online

Share Article

Citrix GoToTraining® To Drive Sales and Channel Education for Training Provider Sales Progress New Alliance with Citrix Online Delivers Complete Coaching, Learning and Training Solution

Sales Progress – the premier provider of on-demand training reinforcement systems – announced today an alliance with Citrix Online, a market leader in online collaboration services. The alliance will enable Sales Progress to drive greater adoption of its sales and customer service training programs among small and mid size businesses by integrating Citrix Online's GoToTraining® online training platform for a complete training reinforcement system. Sales Progress provides training reinforcement services and post virtual classroom training for its clients using its proprietary technology that delivers short, easily digestible lessons.

To deliver its training reinforcement, Sales Progress provides a web-based Coaching Generator™ system that delivers training content, knowledge assessment, and follow-up material in short lessons that take a few minutes to complete and tips to reinforce training without disrupting employee’s day to day work flow. Integration with GoToTraining will enable Sales Progress to deliver a combination of virtual classroom training along with its reinforcement lessons, building a more continuous learning approach.

The new alliance has already driven results for InPro Corporation, a leading manufacturer of architectural products with sales territories covering 50 states and 70 global distributors worldwide. Jennifer Zilvetti, VP of Employee Development at InPro, experienced low participation from the online training delivered through InPro’s learning management system. After using the integrated training system from Sales Progress and Citrix Online, Zilvetti achieved 50 percent higher participation and learning accountability among her employees. As Zilvetti explained, “We found the live training sessions delivered by GoToTraining, coupled with the Sales Progress learning tracks that reinforce the training content, were a very impactful combination. This platform has allowed our employees to engage in continuous learning and reinforcement efforts without requiring a lot of time away from their daily work.”

Explained Tim Hagen, president, Sales Progress , “The GoToTraining platform allows us to test for knowledge while our system can track learning completion percentages as well as competency ratings specific to the client’s needs. This combination facilitates high engagement and continuous learning tailored uniquely to a client’s needs which means no time away from the job, increased productivity, and higher employee retention.”

“We have found our most effective and innovative alliances are with companies who have been customers and have direct experience with the simplicity and cost efficiency our Citrix Online products represent,” said Kathy Chill, vice president of business development, Citrix Online. “Sales Progress is a great example, and has leveraged its understanding of our products to provide a powerful combination of training courses, software, and services to the market. They’re also implementing concepts consistent with recent research that indicates training combined with coaching reinforcement results in an overall productivity gain of 88 percent compared to training by itself providing a 22% gain*.”

Using Citrix Online’s GoToTraining, businesses of all sizes can easily move their learning programs online and instantly deliver live, interactive training sessions to participants at any location, enabling trainers to broaden their reach and effectiveness while saving time and lowering travel costs. Key features include full-service registration, content library and material distribution, real-time curriculum management, testing, and integrated toll-free audio conferencing.

The full suite of Citrix Online products and the GoToTraining Solutions Provider services are described in the Partners section of the Sales Progress web site at

About Sales Progress
Sales Progress helps organizations tie training and actual performance together for real world results. The company provides training reinforcement software and services that enable sales, channels, distributors, and customer service groups be more effective. Tim Hagen founded Sales Progress, a Sales Builder Marketing Company, in 1997. His entrepreneurial career began in college leading to positions in sales, sales management, and sales training for small and large corporations, and eventually ownership of several training companies. Under Tim’s leadership Sales Progress has thousands of customers including notable customers like InPro Corporation, GE, Milwaukee Brewers Baseball organization, Evinrude Johnson Boat Motors, and Oshkosh Corp.

*Article from Public Personnel Management (Winter 97, Volume 26, Issue 4, p 461, International Personnel Management Association).

Tim Hagen, CEO
(262) 240-1077


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Tim Hagen