Central Florida Businesses Boast Significant Sales Increases Via the Web Thanks to Next Horizon

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Next Horizon Networking & Technology is known for E-Commerce & SEO success. Three of Next Horizon's clients share how new websites designed by Next Horizon have received thousands of new visitors and dramatically increased sales.

With the proliferation of companies offering website development/search engine optimization, it can be difficult for a business owner to know who to hire and if the designer is doing a good job

Many businesses struggle to find a computer technology company with cost effective methods to generate new online sales leads and increase e-commerce revenue through their web presence. With the talents of Next Horizon Networking & Technology, an Orlando based web design and web hosting provider, three local businesses have had thousands of new visitors targeted to their websites, which dramatically increased sales.

"With the proliferation of companies offering website development/search engine optimization, it can be difficult for a business owner to know who to hire and if the designer is doing a good job," said Harry Ellis III, IT Manager at Next Horizon. "Many of our customers go through numerous unsuccessful iterations of their websites before coming to us for a website that delivers."

NeoMetrix Technologies, Inc. of Lake Mary, Fla. specializes in the application of laser based 3D measurement equipment for digitizing, reverse engineering, and computer aided inspection. NeoMetrix came to Next Horizon because the company was dissatisfied with a website that typically generated fewer than four or five hits a month that turned into qualified sales leads.

"A strong web presence is one of the best ways for a small business to leverage precious marketing dollars," said Dan Perreault, President &CEO, NeoMetrix Technologies. "Our old website simply was not pulling its weight - the design needed serious help and the site required optimization for search engines."

After Next Horizon redesigned the NeoMetrix website and implemented search engine optimization (SEO), the results were startling.

"We now receive several hundred new visitors per month and new sales leads via e-mail daily. The new sales generated by our site more than paid for the redesign expenditure within the first month that the site was up and running," Perreault said. "We also spend less now on Next Horizon's SEO services than we were spending on Google Pay per Click ads, with better results."

Lackluster return on investment was the problem for PoolFilterCartridgesOnline.com as well. The online business offers pool filter cartridges and other pool related products by major manufactures such as Hayward, Pentair, Sta-Rite, Unicel and others. Owner Peter Fisher said he paid for a website and ecommerce store developed by a local creative firm, but was dissatisfied with the results and sales.

"The amount of traffic to our site and the number of sales leads that it generated meant that it would have taken three to five years to have a complete return on investment," Fisher said. "We were getting less than half a dozen viable sales leads per month."

Since the website redesign and SEO by Next Horizon, PoolFilterCartridgesOnline.com receives several hundred new visitors per day, as well as new sales and leads via e-mail daily. "That return paid for both websites - the old one that didn't work and the new one that does work - within just months and our sales since the ecommerce redesign have been the highest the company has ever had." Fisher said.

FuelAppliances.com/Therm-O-Tane Gas Co. & Appliances Inc. in Sanford, Fla. sells a variety of gas appliances and accessories such as fireplaces, tankless water heaters, grills, and outdoor heaters. The company spent more than $5,000 on three different website projects and updates before retaining Next Horizon, according to Chandler J. Robertson, FuelAppliances.com Treasurer.

"When I met with Next Horizon, I voiced my concerns about my previous website editors taking days to edit misspellings and correct prices and images. Next Horizon explained that with the new website, I would be able to do all that and more myself and in real time," Robertson said. "With the redesign, I was finally able to take control of my own website for the first time in three long years. I just wish it wouldn't have taken me so long to go with Next Horizon."

Robertson said that sales have drastically improved with the new FuelAppliances.com website. "I am looking forward to this winter for sales and especially the reaction from our local gas customers once we start advertising this site to them. I think they will love it and our customer satisfaction should improve even more," he said.

About Next Horizon
Next Horizon is a computer and web technology design and services company touted by clients for results-producing websites. Next Horizon offers customizable web solutions to meet specific business or personal needs and knows how to drive new conversions from Internet visitors through strategic, creative and measurable Internet Marketing campaigns. Using internally developed Search Engine Optimization formulas, Next Horizon optimizes client websites for improved search engine rankings and increased website traffic. Next Horizon's web development team builds user friendly ecommerce websites that produce measurable results

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Kimbra Hennessy
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