Moosejaw Joins Local Availability Feature on Google

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Moosejaw, the outdoor retailer based in Madison Heights, MI uses Google Local Availability to drive more local sales.

“We’re really excited to be included with this new feature. “ Said Kate Runyon, Moosejaw’s Internet Marketing Manager.

Moosejaw, the muti-channel retailer of outdoor gear and apparel, will be part of the new Google Local Availability feature that recently launched. Moosejaw and Google have a long-standing relationship through Moosejaw’s successful paid search programs. When Google asked Moosejaw to be one of the first participating retailers, Moosejaw jumped at the chance.

“We’re really excited to be included with this new feature. “ Said Kate Runyon, Moosejaw’s Internet Marketing Manager. “We offer a of hard-to-find outdoor products, so this will really help drive people into our stores. We see Google Local converting some online shoppers back to local, as they discover specialty retailers like Moosejaw. “

Google Local Availability will be both available for online and mobile shoppers. The participating retailers upload inventory feeds from all their retail locations, along with their online availability and Google will offer options that are both online and in store fronts that are in close proximity to the customer.

“Google Local Availability should really drive sales, not just traffic, as this program is designed to bring in buyers that know the product that’s in stock at a price they like.” Said Eoin Comerford, SVP of Marketing and Technology.

Moosejaw looks forward to seeing their business grow with Google Local Availability. Moving into the busy holiday shopping season, this is a perfect time to target shoppers looking for the perfect gift – even at the last minute.

About Moosejaw:

Moosejaw offers products from leading outdoor manufacturers including The North Face, Arc’teryx, Patagonia, Mountain Hardwear, and Black Diamond as well as under its own Moosejaw brand. The company serves a diverse customer base including serious outdoor enthusiasts, active individuals pursuing an outdoor lifestyle, and high school and college students who are passionate about the Moosejaw brand.

-Media Contact: Sarah Rewold, Moosejaw Public Relations, 248-246-4000, marketing(at)moosejaw(dot)com


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