One of Valuevine’s key competitive advantages is our customers, with more than 50 premier consumer brands that represent over 15,000 retail locations nationwide.
Snoqualmie, WA (PRWEB) November 30, 2010
Today Valuevine announced the closing of a new round of investment and the completion of its acquisition of Caravan, as the company continues to establish itself as the leader in social media and location-based marketing technology services for retailers.
The company will use the additional funding to fuel customer acquisition and operational scaling of the business. Local Seattle area investors made up the majority of the round, led by Bellevue-based Mead Investments, Myers Partners, and local angel investors. As part of the round, key investors will join as board members and strategic advisors.
As part of the acquisition, Caravan’s founder Pete Mannix has joined Valuevine as Chief Technology Officer and head of engineering. He will drive the technical roadmap for the company as well as oversee the various development efforts.
“It was an essential criterion in our fundraising that we focus on surrounding ourselves with extremely accomplished industry investors,” said Valuevine CEO Neil Crist. “and by making Caravan a part of Valuevine, we have gained a talented and highly respected technical leader in Pete Mannix who will lead our technical growth into the future.”
In addition to future integration with Caravan’s deal technology, in August the company expanded its social media marketing service with the launch of loyalty marketing features, that provide retailers the ability to easily create and manage sophisticated loyalty programs delivered over Facebook, Foursquare, Twitter, and other popular consumer sites. Corporate marketing teams can easily set up global programs for their retail locations, and location owners receive simple step-by-step guidance enabling an easy jump-start to their social marketing efforts.
“One of Valuevine’s key competitive advantages is our customers. With more than 50 premier consumer brands that represent over 15,000 retail locations nationwide, Valuevine’s platform is subject to a constant flow of customer feedback from both corporate marketing teams as well as independent location owners. Our customers steer us toward the capabilities we need to invest in.” said Neil Crist.
Valuevine is a leading provider of social media and location-based marketing software to premier retail brands, enabling businesses to easily leverage sites like Facebook, Twitter and Foursquare as powerful digital marketing channels to extend their brand, grow their business, and drive customer loyalty. Valuevine’s marketing platform provides specialized capabilities for multi-location and franchise brands. Today, Valuevine’s technology powers promotional and loyalty marketing for over 50 brands and thousands of locations worldwide. For more information visit http://valuevine.com.