DailyFeats, New Online Platform That Lets Users Log and Share Positive Actions, Joins 1-800-Flowers to Offer Customized Thanksgiving Features

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Online Holiday Channel Allows Visitors to Check In Their Positive Thanksgiving Feats, Earn Monetary Rewards

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Thanksgiving is a time to celebrate the many important people and relationships in our lives

DailyFeats, the new online social platform that encourages users to log their positive actions to better their lives and earn rewards, today announced the launch of a customized Thanksgiving channel created in collaboration with 1-800-FLOWERS.COM, Inc. (FLWS), the world’s leading florist and gift shop. This special holiday promotion can be found at http://1800flowers.dailyfeats.com.

Via DailyFeats, currently operating in beta, registered users can check in their positive actions, or their feats, to accrue points, which can then be redeemed for monetary and social rewards. DailyFeats rewards are supplied by the site’s partners, a diverse collection of celebrated brands including 1-800-FLOWERS.COM®. Feats sponsored by 1-800-FLOWERS.COM encourage users to share smiles, sympathy, and gratitude; additional feats include a wide variety of actions beneficial to the body, mind, home and community.

DailyFeats’ seasonal Thanksgiving channel, sponsored by 1-800-FLOWERS.COM, awards points for such feats as !givingthanks, expressing heartfelt gratitude; !healthymeal, planning a nutritious Thanksgiving feast; !donatefood, giving food and other goods to those less fortunate; and !everyoneoutside, getting the entire family outside for the holiday.

“Thanksgiving is a time to celebrate the many important people and relationships in our lives,” said Jim McCann, CEO and Founder, 1-800-FLOWERS.COM. “With DailyFeats, visitors are reminded of the heartfelt emotions and feelings of goodwill which are so prevalent during this holiday time, while encouraging them to have a positive effect on family and friends, as well as the community around them.”

“There’s no better day than Thanksgiving for people to celebrate their positive actions and set meaningful goals for the future,” said Morley Ivers, COO of DailyFeats. “DailyFeats allows users to do just that, and we’re thrilled to team up with such an outstanding and respected brand as 1-800-FLOWERS.COM to offer these special holiday features. We hope users will enjoy the benefits of completing the unique Thanksgiving feats, as well as the rewards provided by 1-800-FLOWERS.COM.”

To start checking in Thanksgiving feats and earning points towards 1-800-FLOWERS.COM rewards, visit http://1800flowers.dailyfeats.com.

About DailyFeats
DailyFeats (http://www.dailyfeats.com) is a social platform dedicated to positive actions, or feats, that are good for bodies, minds, homes and communities. Whenever people do something good, whether it's helping another person, expressing kind thoughts, volunteering, thanking someone, or hundreds of other actions, they check it in at DailyFeats. Every feat is worth points, and as more feats are accomplished and more points are collected, rewards are unlocked: social and monetary gifts from superior brands like 1-800-FLOWERS.COM®, American Airlines®, Fandango, Marriott®, and many more, all built to recognize members' accomplishments and encourage more positive actions that can make the world a better place.

About The Company

1-800-FLOWERS.COM, Inc. is the world’s leading florist and gift shop. For more than 30 years, 1-800-FLOWERS® (1-800-356-9377 or http://www.1800flowers.com) has been helping deliver smiles for our customers with gifts for every occasion, including fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, candles, balloons and plush stuffed animals. As always, our 100% Smile Guarantee backs every gift. 1-800-FLOWERS.COM’s Mobile Flower & Gift Center was named winner of the RIS (Retail Info Systems) 2010 Mobile App of the Year Award in the “Best Shopping” category. 1-800-FLOWERS.COM was also rated number one vs. competitors for customer satisfaction by STELLAService. The Company’s BloomNet® international floral wire service (http://www.mybloomnet.net) provides a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably. The 1-800-FLOWERS.COM, Inc. “Gift Shop” also includes gourmet gifts such as popcorn and specialty treats from The Popcorn Factory® (1-800-541-2676); cookies and baked gifts from Cheryl’s® (1-800-443-8124); premium chocolates and confections from Fannie May® confections brands; gift baskets and towers from 1-800-BASKETS.COM®; and wine gifts from Winetasting.com®. The Company’s Celebrations® brand (http://www.celebrations.com) is a new premier online destination for fabulous party ideas and planning tips. 1-800-FLOWERS.COM, Inc. is involved in a broad range of corporate social responsibility initiatives including continuous expansion and enhancement of its environmentally-friendly “green” programs as well as various philanthropic and charitable efforts. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.


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