China’s Largest City, Chongqing, Wows UK Business Leaders At IOD Seminar Hosted By Bell Design & Communications

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China’s most populous region, Chongqing, caught the attention of Britain’s business elite during a revealing seminar at the Institute of Directors in central London recently. The event, which was orchestrated by Bell Design & Communications’ China and UK offices, revealed the staggering growth of the region and announced unprecedented opportunities for UK investment in the 1200km2 Liangjiang New Area.

China’s most populous region, Chongqing, caught the attention of Britain’s business elite during a revealing seminar at the Institute of Directors in central London recently. The event, which was orchestrated by Bell Design & Communications’ China and UK offices, revealed the staggering growth of the region and announced unprecedented opportunities for UK investment in the 1200km2 Liangjiang New Area.

Attended by 120 senior business executives, the Chongqing delegation was led by the Director General of Chongqing Foreign Trade and Enterprise Relations Commission, Dr. Jianchun Li and the Vice Director of the Administrative Committee of Chongqing Liangjiang New Area, Mr. Xinming Li.

The directors impressed the audience with the scale of industry and commerce already in Chongqing, the dedication and advancement being pioneered in the area of sustainable development and the significant target of USD100 billion per annum they aim to attract in inward investment to Liangjiang New Area, incentivised by unprecedented tax and bureaucracy exemptions.

Bringing first-hand expertise and practical advice on investing in the city, the CEO of China Construction Bank International Overseas (UK) Ltd, Daniel Widdicombe also shared with the audience his 25 years of experience in the China market. He was followed by the Chief Financial Officer for Refining and Marketing at BP, Nick Elmsie, who spoke of the feasibility and realities of international entry into the China through Chongqing.

Managing Director for Bell Design and Communications, Alan Bell said:

“When planning the event we understood that interested businesses needed more than facts and figures, they needed real insight and practical advice on how to do smart business with China. There have been several proposed connections already and, based on the extremely positive feedback we have received already, we expect the event will produce several profitable partnerships.”

Managing Partner for Bell China, Christie Travers said:

“The timing for the event was excellent; it followed immediately after the Prime Minister David Cameron’s visit to China last week where he spoke of the importance of growing British-China trade relations. Having participated in this Business Summit in Beijing, I feel the success of the event is indicative of the future of Sino-British cooperation and I am delighted the Bell was able to help Chongqing communicate their potential at this time.”

About Bell
Bell is an award-winning agency with an exceptional track record going back more than 30 years. We are outstanding in our ability to strategically plan, create and deliver powerful, effective and transformative brands, communication and content across all media. Bell places a unique focus on targeted creativity, return on investment and measurability.

Bell is based in London and Beijing and employs a multi-lingual team of experienced and recognised experts. Bell also commands a wide network of proven partners throughout the world.

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