AdRods™ Mobile Outdoor Advertising Excites Las Vegas Brand Messaging with Classic Cars & Hot Rods

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By tapping into the effectiveness of direct response mobile outdoor advertising and the universal appeal of classic cars and custom hot rods, AdRods™ is reaching its target audience. In fact, AdRods™ are so effective that people can be seen dancing in the streets to custom soundtracks, and jockeying for the best positions to take photos and videos of these custom advertising vehicles.

It isn't frequency, but an emotional connection that leaves the mark for a brand. When was the last time you saw someone take a photo of an ad, or scream, or dance because of it? AdRods™ get those reactions every day.

AdRods™ announces a fresh new twist on mobile outdoor advertising media. With their universal appeal, classic cars and custom hot rods become the canvas for clients' branding and advertising messages. These exciting, show-quality cars bait the hook for messages, guaranteeing better exposure and retention in the minds of the consumer. Spokesmodels riding in the cars actively engage their audience, and prompt them to interact with direct response mechanisms like text message and photo redemption campaigns that are printed on the cars. The cars are photo-worthy, play custom soundtracks, and feature exciting custom additions like hydraulics and air-bag suspensions so they can be raised and lowered to get even more attention.

As a result of the excitement these cars generate, the photo and video opportunities they create make AdRods™ a natural fit within the social media networks. Using Twitter®, AdRods™ actively tweets the location of the cars during runs so that consumers can easily find them, and take advantage of any associated direct response or photo redemption campaigns. Photos and videos from events, runs, and other daily activity are maintained by AdRods™ on Facebook® and YouTube®

Hoards of excited tourists crowd the corners at every intersection, jockeying for the best photo and video opportunities. Screams, shouts and whistles are commonplace, as well as many questions about the cars, the clients, and the promotions the cars deliver. AdRods™ staff and client spokesmodels are right there to answer. The emotional connection audiences make with these historic and exciting cars leaves an indelible impression they are not likely to forget.

AdRods™ are able to access many areas that other mobile outdoor solutions cannot, such as airport pick-up lanes, valets, conventions, events and attractions such as the Las Vegas Welcome Sign. A critical component of the AdRods™ program are "free days" where clients are allowed the parking location of their choice for their AdRod, allowing constant exposure to a select audience for a 24-hour period. The most common free day parking locations are casino valets. AdRods™ is conscious of its carbon footprint, and has outfitted all cars with modern electronic fuel injection, electronic ignition, and catalytic converters to reduce emissions.

AdRods™ is anxious to prove the effectiveness of this new concept, and is offering nightly cruises with pick-up and drop-off service to anyone wishing to experience the power of this new medium. To request a cruise, or for additional information contact Sean Mahoney at AdRods™.

Media Contact:
Sean Mahoney
(702) 596-7092

6480 S Cameron #300
Las Vegas, NV 89118


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