New Customer Service Training for the Creative and Cultural Sector

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Creative & Cultural Skills welcomes the launch of the new WorldHost training programme in customer service that will benefit the creative and cultural sector.

Customer service itraining available for cultural venues

Creative & Cultural Skills welcomes the launch of the new WorldHost training programme in customer service that will benefit the creative and cultural sector. People 1st, the Sector Skills Council for the hospitality, leisure, tourism and travel industries, is aiming to roll-out the WorldHost customer service training to 200,000 hospitality and tourism staff ahead of the London 2012 Olympic and Paralympic Games.

Front of House staff are essential to the UK’s diverse tourist locations, including museums, galleries, live music venues and heritage sites in the creative and cultural sectors. The WorldHost training programme will offer thousands of people in the sector, many of whom are volunteers, access to bite-sized customer service qualifications, enabling them to provide the best possible service, as well as having a recognised qualification that will help them in their careers beyond 2012.

Creative & Cultural Skills is now calling on organisations across the creative and cultural sectors to deliver the WorldHost training programme to paid and voluntary workers.

Caroline Felton, Chief Executive, Creative & Cultural Skills says: “I am delighted that we have been able to work with People 1st in order to offer this excellent suite of customer service qualifications to our sector. I anticipate that there will be real interest across the creative and cultural industries with so many organisations engaging with audiences and wanting to ensure that the total customer experience is excellent.”

Brian Wisdom, CEO of People1st, comments: “There is a lot of focus on developing the infrastructure for the 2012 Olympic and Paralympic Games but not enough on ensuring we have the softer skills needed to welcome the world to Britain. It’s anticipated that up to half a million visitors will arrive for the Games and we need to ensure their experience of Britain is a very positive one.

“We plan to do something about what everyone recognises is a real need. The hospitality, leisure, tourism and travel sector is one of the UK’s largest employers and the ‘visitor economy’ contributes over 8% of GDP. If we reach our target of 200,000 it will make a real difference to the experience people have as well as the revenue generated.”

The WorldHost training programme was piloted successfully at the Vancouver Winter Olympics, where it was used to train 39,000 volunteers and tourism staff earlier this year. People 1st has developed the programme for the UK with the support of VisitEngland. Creative & Cultural Skills will work closely with People 1st to shape the training to ensure it is relevant for organisations and businesses in the creative and cultural sector, which include craft, cultural heritage, design, music, literature and the performing and visual arts.

If you would like further information on being involved in WorldHost training delivery for the creative and cultural sectors, please contact Jennie Godsalve, Engagement Advisor, Creative & Cultural Skills – 0207 015 1813

For more information on this press release please contact Jessica Hope, Senior PR Advisor at Creative & Cultural Skills – 0207 015 1819

Notes to editors:
Creative & Cultural Skills is the sector skills council for the creative and cultural industries. Our remit includes craft, cultural heritage, design, literature, music, performing arts and visual arts across the UK. Creative & Cultural Skills was granted a new licence to operate in January 2010.

Creative & Cultural Skills is a member of the Alliance of Sector Skills Councils. Together we oversee the strategic development of the workforce in our industries and deliver realistic solutions to skills needs.
For further information please visit http://www.ccskills.org.uk

About People 1st
People 1st is the sector skills council for the hospitality, leisure, travel and tourism industries focusing on transforming skills in the sector through the development of world class qualifications in management and leadership, customer service and craft skills.

About WorldHost
WorldHost was developed by British Columbia tourism authorities and has a 20-year history. It was used for training 39,000 staff and volunteers in time for the very successful 2010 Vancouver Winter Olympics.

People 1st , with the support of VisitEngland, has developed the programme for the UK market including additional learning modules on serving customers with disabilities, service across cultures and the ambassador workshop, particularly aimed at organisations welcoming tourists to our country.
WorldHost is designed to become the national standard for customer service training at level 2 and level 3, and with the flexibility to provide solutions across a variety of industries.

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