Two Million and Counting: DJ Mixer, Top 10 iPad Music App, Celebrates a Sales Milestone with a Groundbreaking New Version

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Now downloaded at a rate of 200,000 apps per month!

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I wanted to build something that makes it easy, affordable and fun for music fans with iPod Touches, iPhones or iPads to play great sounding music to friends. With DJ Mixer, anyone can be a DJ.

As they celebrate 2 million downloads, Musicsoft Arts, the creators of DJ Mixer, have released an updated version of the top 10 iPad music app. Packed with a host of new features, DJ Mixer is quite possibly the most true-to-life virtual music app on the market.

While the current version of the app makes for an unarguably remarkable experience, transporting the user into a virtual world with all of the same 2-turntable vibe you’d get in a real DJ booth, the updated version sends it into the stratosphere featuring a full analog interface and real-time scratching.

DJ Mixer is the first iPad app to offer direct import of tracks directly from the device, enabled by the brand new iPad iOS 4.2. DJ Mixer makes mixing and playing music for friends easy, fun and affordable – packing almost $2,000 worth of hardware and software into a $9.99 iPhone/iPad/iPod Touch app.

DJ Mixer, with its astounding capabilities, is the brainchild of Musicsoft Arts, a New York City based company dedicated to building great mobile music apps.

Founded by Aviv Eyal, a serial entrepreneur who has been building Internet media companies in Silicon Valley and New York City for the past 10 years and Dan Yashiv, a true music industry maverick and music maker who has clocked 15 years experience as a record producer and engineer for Britney Spears, Natalie Imbruglia, De La Soul, DJ Spooky and more, Musicsoft Arts has established itself, in less than one year, as a leader in the rapidly growing mobile music apps market by landing three apps in the top 20 music category of Apple’s app store.

Eyal, addressing the impetus to create DJ Mixer says, "I wanted to build something that makes it easy, affordable and fun for music fans with iPod Touches, iPhones or iPads to play great sounding music to friends. With DJ Mixer, anyone can be a DJ.” Prior to co-founding Musicsoft Arts with Yashiv, Eyal co-founded and sold Grouper Networks / to Sony in 2006 for $65M, serving as VP, Technology for Sony post acquisition. The duo have palpably succeeded in creating an app that allows practically anyone to be a mixologist extraordinaire.

Not only is DJ Mixer considered the leading next generation music player, it hints at a new avenue for the technologically challenged record industry to introduce music to the masses. Indeed, free promo songs offered by DJ Mixer were downloaded more than 3 million times in less than a year. What’s more, DJ Mixer users can now access all the music they own either on their devices or the computers, as a premium feature.

DJ Mixer technology has recently been used in apps for notable mixologist DJ Spooky, who has enthusiastically proclaimed the application “the party’s in your pocket!” and for Hennessey Artistry Music Mixer featuring free tracks from such hip-hop and R&B luminaries as Albe Back featuring DMC, Ryan Perfect, Gilbere Forte and more.

As DJ Mixer continues to reign as a top iPhone and iPad music mixing app, the creators have listened to user feedback and built several enhancements. The newly released DJ Mixer 3 includes exciting new features such as two turntables or CD players; scratching; direct touch screen music control; and more. DJ Mixer 3 includes a revolutionary new, patent-pending feature that allows anyone to DJ with any type of headphone using a WiFi network and two “iDevices.”

CNET’s Digital Noise calls it a “Fantastic DJ app” and says, “Amateurs will love the sync button: as you’re playing one track, the sync button will adjust the speed of the second and place the downbeats in the right place so they’re synchronized.” Another lauded feature is Auto Mixing, which instantly and seamlessly creates a smooth mix of tracks.

DJ Mixer 3 is now available in the app store worldwide for free with free downloadable dance music and includes several premium paid features that can be purchased from inside the app such as mix your own music, premium sound effects, and DJ with headphones.

See an example of DJ Mixer in action here:

DJ Mixer app:

Musicsoft Arts site:

For further information please contact:

Contact: Perry Serpa/Rob Lawi
718 846-0518

Leyla Turkkan
917 374 8020


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