Arizona Mexican Food Producer La Canasta Spices Up Web Presence

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La Canasta Mexican Food Products, Maker of Popular Retail Snack Foods Under the My Nana’s Brand and a Leading Supplier of Tortilla Products to the Food Service Industry, has Decided to Revamp Their Image on the Web.

La Canasta tortillas and chips, long a staple in restaurants and dinner tables in the Southwest, now have a new look on the Web. The Phoenix based tortilla and chip product retail and wholesale company worked with Scottsdale design firm Zenuity to rework their website and incorporate social media into their online marketing efforts. La Canasta’s freshly redesigned site, which can be found at http://www.la-canasta.com/, has added elements to promote the company’s products as well as La Canasta’s community involvement.

Founded by Richard and Carmen Abril in 1962, La Canasta has been a major part of Arizona’s food service landscape for nearly half a century. Today the company is run by by the Abrils’ daughters, Josie Ippolito and Linda Rios. While La Canasta has enjoyed continued success in recent years, this second generation of Abril family management realized the important role a polished corporate website and integrated Web presence could play in La Canasta’s future.

The new website offers a wealth of product and ordering information for retail and food service industry customers. Also provided are simple, tasty traditional and new recipes using La Canasta products. In addition, La Canasta’s new site pays tribute to the Abril family and the company’s beginnings by incorporating the company’s long-time logo and original purple, teal and orange color scheme. La-Canasta.com also celebrates La Canasta’s commitment to Arizona’s Latino community and spreads the word about the Tortilla Time program, a unique fundraising opportunity for schools and community organizations.

La Canasta’s new Web presence doesn’t end with their corporate site. Recognizing the importance of social media in today’s business world, the company has created Facebook and Twitter pages to update their fans and customers with information on new products and events. La Canasta has also commissioned a landing page at http://www.chipsandtortillas.com/ to draw more visitors to their site. All of this was facilitated by Zenuity. "The staff at Zenuity was very cooperative and efficient in making changes and modifications when needed," states Josie Ippolito, La Canasta's President. "We are very pleased with the end results and highly recommend Zenuity to anyone who is looking for efficiency and creativity to promote your business.”

Overall, the changes brought to La Canasta were designed for simplicity and easy navigation. "La Canasta's website serves many purposes for our three market segments - consumers, retail and wholesale buyers," says Ippolito. Yet while their online image and availability have expanded, the Abril family and La Canasta still intend to live up to their corporate motto of “Large enough to meet your needs, small enough to care.”

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