“Our redesigned site boasts a new mood, fresh color palate and personal persona. It should generate a feeling of newness and we hope the simplified navigation and interactive tools help consumers in their decision making process”
Escondido, CA (PRWEB) November 26, 2010
(PRWEB) November 26, 2010 -- The EasyTurf website, EasyTurf.com, has been relaunched with a whole new look that focuses on consumer education and product transparency.
EasyTurf redesigned the site to integrate what matters most to consumers in today’s market. Consumers are looking for accurate, up to date product information, environmental benefits, and personal experiences from those who have chosen EasyTurf synthetic grass before them as well as a variety of other information important to those in the synthetic grass decision making process.
EasyTurf’s first site was launched more than a decade ago. Much has changed in the online space since then. While EasyTurf has upgraded the site along the way, the new design significantly expands multimedia and information offerings to consumers and businesses seeking information on artificial grass online.
EasyTurf has long been the leading synthetic grass company in its flagship market of Southern California. Now, as EasyTurf settles into its new role as the North American brand of FieldTurf’s landscape products, the EasyTurf website can become the leading source of news and information on the web for all synthetic grass applications.
The redesigned EasyTurf.com is simplified and offers multiple touch points to help users find information quickly.
"We believe you'll come away from the redesigned EasyTurf.com feeling like you have all of the information you need to make an informed decision on not only whether synthetic grass is right for your landscape project but what to look for in a reputable synthetic grass supplier and installation company,” said Jackie Luper, EasyTurf’s Director of Marketing. Jackie has led the redesign effort. Site analytics show that the new design and ease of use of the website is already reaping benefits in increased user interaction.
“Our redesigned site boasts a new mood, fresh color palate and personal persona. It should generate a feeling of newness and we hope the simplified navigation and interactive tools help consumers in their decision making process,” said Jackie.
In May 2010 EasyTurf, a long-time distributor of FieldTurf’s line of landscaping products and a recognized leader in the artificial grass industry, became the national brand of FieldTurf’s landscape, pets, playground, and golf artificial products. The partnership allowed FieldTurf to rapidly expand its existing dealer network and accelerate sales and distribution of FieldTurf’s landscape products on a national level to homeowners, municipalities, schools, businesses and the military.